Mastering the New Media Landscape - Embrace the Micromedia Mindset-logo

Mastering the New Media Landscape - Embrace the Micromedia Mindset

Barbara Cave Henricks

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
More Information

Description:

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Language:

English

Narrators:

Rusty Shelton

Length:

4h 1m


Chapters

Chapter 1
Chapter 1

00:15


Chapter 2
Chapter 2

14:50


Chapter 3
Chapter 3

17:32


Chapter 4
Chapter 4

11:31


Chapter 5
Chapter 5

19:41


Chapter 6
Chapter 6

19:36


Chapter 7
Chapter 7

11:18


Chapter 8
Chapter 8

19:27


Chapter 9
Chapter 9

23:15


Chapter 10
Chapter 10

12:16


Chapter 11
Chapter 11

37:02


Chapter 12
Chapter 12

15:31


Chapter 13
Chapter 13

18:47


Chapter 14
Chapter 14

20:11


Chapter 15
Chapter 15

00:19