Meatball Sundae - Is Your Marketing Out of Sync?-logo

Meatball Sundae - Is Your Marketing Out of Sync?

Seth Godin

More Information

Description:

American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess. In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

Language:

English

Length:

4h 50m


Chapters

Free Sample

02:25

Introduction
Introduction

10:09


Part 1, Chapter 1
Part 1, Chapter 1

02:27


Part 1, Chapter 2
Part 1, Chapter 2

02:09


Part 1, Chapter 3
Part 1, Chapter 3

05:27


Part 1, Chapter 4
Part 1, Chapter 4

04:32


Part 1, Chapter 5
Part 1, Chapter 5

01:12


Part 1, Chapter 6
Part 1, Chapter 6

04:19


Part 1, Chapter 7
Part 1, Chapter 7

05:27


Part 1, Chapter 8
Part 1, Chapter 8

03:55


Part 1, Chapter 9
Part 1, Chapter 9

00:36


Part 1, Chapter 10
Part 1, Chapter 10

03:17


Part 1, Chapter 11
Part 1, Chapter 11

03:24


Part 1, Chapter 12
Part 1, Chapter 12

01:27


Part 1, Chapter 13
Part 1, Chapter 13

07:09


Part 1, Chapter 14
Part 1, Chapter 14

01:59


Part 1, Chapter 15
Part 1, Chapter 15

02:27


Part 1, Chapter 16
Part 1, Chapter 16

02:15


Part 1, Chapter 17
Part 1, Chapter 17

03:14


Part 1, Chapter 18
Part 1, Chapter 18

03:23


Part 1, Chapter 19
Part 1, Chapter 19

01:34


Part 2, Chapter 1
Part 2, Chapter 1

24:54


Part 2, Chapter 2
Part 2, Chapter 2

18:00


Part 2, Chapter 3
Part 2, Chapter 3

11:01


Part 2, Chapter 4
Part 2, Chapter 4

06:48


Part 2, Chapter 5
Part 2, Chapter 5

14:20


Part 2, Chapter 6
Part 2, Chapter 6

06:25


Part 2, Chapter 7
Part 2, Chapter 7

07:04


Part 2, Chapter 8
Part 2, Chapter 8

07:46


Part 2, Chapter 9
Part 2, Chapter 9

06:38


Part 2, Chapter 10
Part 2, Chapter 10

14:41


Part 2, Chapter 11
Part 2, Chapter 11

07:03


Part 2, Chapter 12
Part 2, Chapter 12

05:37


Part 2, Chapter 13
Part 2, Chapter 13

06:03


Part 2, Chapter 14
Part 2, Chapter 14

10:01


Part 3, Chapter 1
Part 3, Chapter 1

03:30


Part 3, Chapter 2
Part 3, Chapter 2

01:56


Part 3, Chapter 3
Part 3, Chapter 3

04:35


Part 3, Chapter 4
Part 3, Chapter 4

01:24


Part 3, Chapter 5
Part 3, Chapter 5

03:34


Part 3, Chapter 6
Part 3, Chapter 6

03:05


Part 3, Chapter 7
Part 3, Chapter 7

05:50


Part 4, Chapter 1
Part 4, Chapter 1

05:13


Part 4, Chapter 2
Part 4, Chapter 2

02:31


Part 4, Chapter 3
Part 4, Chapter 3

04:23


Part 4, Chapter 4
Part 4, Chapter 4

02:47


Part 4, Chapter 5
Part 4, Chapter 5

03:30


Part 4, Chapter 6
Part 4, Chapter 6

01:21


Part 4, Chapter 7
Part 4, Chapter 7

02:05


Part 4, Chapter 8
Part 4, Chapter 8

00:42


Part 4, Chapter 9
Part 4, Chapter 9

04:58


Part 4, Chapter 10
Part 4, Chapter 10

04:54


Part 4, Chapter 11
Part 4, Chapter 11

01:04


Part 4, Chapter 12
Part 4, Chapter 12

05:34


Part 4, Chapter 13
Part 4, Chapter 13

08:05


Part 4, Chapter 14
Part 4, Chapter 14

02:39


Part 4, Chapter 15
Part 4, Chapter 15

00:13