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Mindless Eating - Why We Eat More Than We Think-logo

Mindless Eating - Why We Eat More Than We Think

Brian Wansink, Ph.D.

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all. • Does food with a brand name really taste better? • Do you hate brussels sprouts because your mother did? • Does the size of your plate determine how hungry you feel? • How much would you eat if your soup bowl secretly refilled itself? • What does your favorite comfort food really say about you? • Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose-instead of gain-ten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office-even at a vending machine-wherever you decide to satisfy your appetite.

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all. • Does food with a brand name really taste better? • Do you hate brussels sprouts because your mother did? • Does the size of your plate determine how hungry you feel? • How much would you eat if your soup bowl secretly refilled itself? • What does your favorite comfort food really say about you? • Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose-instead of gain-ten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office-even at a vending machine-wherever you decide to satisfy your appetite.
More Information

Description:

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all. • Does food with a brand name really taste better? • Do you hate brussels sprouts because your mother did? • Does the size of your plate determine how hungry you feel? • How much would you eat if your soup bowl secretly refilled itself? • What does your favorite comfort food really say about you? • Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose-instead of gain-ten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office-even at a vending machine-wherever you decide to satisfy your appetite.

Language:

English

Length:

5h 34m


Chapters

Chapter 1
Chapter 1

03:41


Chapter 2
Chapter 2

04:51


Chapter 3
Chapter 3

06:11


Chapter 4
Chapter 4

03:06


Chapter 5
Chapter 5

06:16


Chapter 6
Chapter 6

04:54


Chapter 7
Chapter 7

04:52


Chapter 8
Chapter 8

05:22


Chapter 9
Chapter 9

06:03


Chapter 10
Chapter 10

05:04


Chapter 11
Chapter 11

05:29


Chapter 12
Chapter 12

03:32


Chapter 13
Chapter 13

03:29


Chapter 14
Chapter 14

03:29


Chapter 15
Chapter 15

03:18


Chapter 16
Chapter 16

04:58


Chapter 17
Chapter 17

02:50


Chapter 18
Chapter 18

04:50


Chapter 19
Chapter 19

03:16


Chapter 20
Chapter 20

03:52


Chapter 21
Chapter 21

03:41


Chapter 22
Chapter 22

03:04


Chapter 23
Chapter 23

04:29


Chapter 24
Chapter 24

03:53


Chapter 25
Chapter 25

03:05


Chapter 26
Chapter 26

03:48


Chapter 27
Chapter 27

03:56


Chapter 28
Chapter 28

02:43


Chapter 29
Chapter 29

05:33


Chapter 30
Chapter 30

04:02


Chapter 31
Chapter 31

02:42


Chapter 32
Chapter 32

04:56


Chapter 33
Chapter 33

05:39


Chapter 34
Chapter 34

04:17


Chapter 35
Chapter 35

05:54


Chapter 36
Chapter 36

05:35


Chapter 37
Chapter 37

04:50


Chapter 38
Chapter 38

05:48


Chapter 39
Chapter 39

04:56


Chapter 40
Chapter 40

03:40


Chapter 41
Chapter 41

04:14


Chapter 42
Chapter 42

06:21


Chapter 43
Chapter 43

05:29


Chapter 44
Chapter 44

05:04


Chapter 45
Chapter 45

04:05


Chapter 46
Chapter 46

05:23


Chapter 47
Chapter 47

03:30


Chapter 48
Chapter 48

04:29


Chapter 49
Chapter 49

04:11


Chapter 50
Chapter 50

04:42


Chapter 51
Chapter 51

03:54


Chapter 52
Chapter 52

04:47


Chapter 53
Chapter 53

04:16


Chapter 54
Chapter 54

03:58


Chapter 55
Chapter 55

05:40


Chapter 56
Chapter 56

03:16


Chapter 57
Chapter 57

05:28


Chapter 58
Chapter 58

05:18


Chapter 59
Chapter 59

04:33


Chapter 60
Chapter 60

04:17


Chapter 61
Chapter 61

03:58


Chapter 62
Chapter 62

04:16


Chapter 63
Chapter 63

05:12


Chapter 64
Chapter 64

04:48


Chapter 65
Chapter 65

05:30


Chapter 66
Chapter 66

04:14


Chapter 67
Chapter 67

05:19


Chapter 68
Chapter 68

05:33


Chapter 69
Chapter 69

04:34


Chapter 70
Chapter 70

04:49


Chapter 71
Chapter 71

05:31


Chapter 72
Chapter 72

03:36


Chapter 73
Chapter 73

05:08


Chapter 74
Chapter 74

02:52