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Never Say Die - The Myth and Marketing of the New Old Age-logo

Never Say Die - The Myth and Marketing of the New Old Age

Susan Jacoby

In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity-pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and powerful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."

In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity-pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and powerful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."
More Information

Description:

In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity-pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and powerful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."

Language:

English

Narrators:

Laural Merlington

Length:

14h


Chapters

Introduction
Introduction

08:29


Chapter 1
Chapter 1

39:00


Chapter 2
Chapter 2

34:05


Chapter 3
Chapter 3

36:47


Chapter 4
Chapter 4

42:35


Chapter 5
Chapter 5

34:27


Chapter 6
Chapter 6

32:08


Chapter 7
Chapter 7

21:20


Chapter 8
Chapter 8

36:46


Chapter 9
Chapter 9

40:33


Chapter 10
Chapter 10

36:52


Chapter 11
Chapter 11

37:21


Chapter 12
Chapter 12

40:04


Chapter 13
Chapter 13

35:31


Chapter 14
Chapter 14

36:28


Chapter 15
Chapter 15

41:04


Chapter 16
Chapter 16

42:54


Chapter 17
Chapter 17

41:31


Chapter 18
Chapter 18

42:10


Chapter 19
Chapter 19

38:34


Chapter 20
Chapter 20

36:35


Chapter 21
Chapter 21

45:52


Chapter 22
Chapter 22

39:06