No Logo - Taking Aim at the Brand Bullies-logo

No Logo - Taking Aim at the Brand Bullies

Naomi Klein

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing-and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe-witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy-a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."-Naomi Klein, from her Introduction

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing-and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe-witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy-a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."-Naomi Klein, from her Introduction
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With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing-and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe-witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy-a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."-Naomi Klein, from her Introduction

Language:

English

Narrators:

Nicola Barber

Length:

18h 32m


Chapters

Chapter 1
Chapter 1

00:53


Chapter 2
Chapter 2

23:22


Chapter 3
Chapter 3

26:40


Chapter 4
Chapter 4

26:08


Chapter 5
Chapter 5

26:21


Chapter 6
Chapter 6

25:04


Chapter 7
Chapter 7

18:04


Chapter 8
Chapter 8

19:23


Chapter 9
Chapter 9

28:06


Chapter 10
Chapter 10

17:40


Chapter 11
Chapter 11

16:01


Chapter 12
Chapter 12

29:29


Chapter 13
Chapter 13

19:05


Chapter 14
Chapter 14

23:02


Chapter 15
Chapter 15

25:34


Chapter 16
Chapter 16

17:30


Chapter 17
Chapter 17

16:15


Chapter 18
Chapter 18

26:30


Chapter 19
Chapter 19

19:28


Chapter 20
Chapter 20

13:12


Chapter 21
Chapter 21

26:25


Chapter 22
Chapter 22

21:51


Chapter 23
Chapter 23

21:57


Chapter 24
Chapter 24

29:56


Chapter 25
Chapter 25

28:24


Chapter 26
Chapter 26

19:30


Chapter 27
Chapter 27

17:00


Chapter 28
Chapter 28

23:37


Chapter 29
Chapter 29

23:16


Chapter 30
Chapter 30

21:04


Chapter 31
Chapter 31

18:09


Chapter 32
Chapter 32

15:55


Chapter 33
Chapter 33

25:57


Chapter 34
Chapter 34

29:35


Chapter 35
Chapter 35

25:39


Chapter 36
Chapter 36

17:14


Chapter 37
Chapter 37

15:27


Chapter 38
Chapter 38

26:20


Chapter 39
Chapter 39

23:17


Chapter 40
Chapter 40

21:56


Chapter 41
Chapter 41

27:12


Chapter 42
Chapter 42

28:54


Chapter 43
Chapter 43

29:45


Chapter 44
Chapter 44

28:39


Chapter 45
Chapter 45

26:18


Chapter 46
Chapter 46

17:22


Chapter 47
Chapter 47

17:27


Chapter 48
Chapter 48

22:01


Chapter 49
Chapter 49

24:24


Chapter 50
Chapter 50

19:34


Chapter 51
Chapter 51

00:51