Onward - How Starbucks Fought for Its Life Without Losing Its Soul-logo

Onward - How Starbucks Fought for Its Life Without Losing Its Soul

Howard Schultz

More Information

Description:

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

Language:

English

Narrators:

Joanne Gordon, Stephen Bowlby

Length:

12h 40m


Chapters

Free Sample

05:00

Introduction
Introduction

09:10


Chapter 1
Chapter 1

11:40


Chapter 2
Chapter 2

15:08


Chapter 3
Chapter 3

30:46


Chapter 4
Chapter 4

17:27


Chapter 5
Chapter 5

14:13


Chapter 6
Chapter 6

19:15


Chapter 7
Chapter 7

11:56


Chapter 8
Chapter 8

34:06


Chapter 9
Chapter 9

27:48


Chapter 10
Chapter 10

16:28


Chapter 11
Chapter 11

18:27


Chapter 12
Chapter 12

12:05


Chapter 13
Chapter 13

31:28


Chapter 14
Chapter 14

15:31


Chapter 15
Chapter 15

09:54


Chapter 16
Chapter 16

21:17


Chapter 17
Chapter 17

19:42


Chapter 18
Chapter 18

17:49


Chapter 19
Chapter 19

22:22


Chapter 20
Chapter 20

12:36


Chapter 21
Chapter 21

26:08


Chapter 22
Chapter 22

21:13


Chapter 23
Chapter 23

42:41


Chapter 24
Chapter 24

21:13


Chapter 25
Chapter 25

16:23


Chapter 26
Chapter 26

30:04


Chapter 27
Chapter 27

25:05


Chapter 28
Chapter 28

28:14


Chapter 29
Chapter 29

21:35


Chapter 30
Chapter 30

40:39


Chapter 31
Chapter 31

21:23


Chapter 32
Chapter 32

13:45


Chapter 33
Chapter 33

24:08


Chapter 34
Chapter 34

39:00