Perennial Seller - The Art of Making and Marketing Work that Lasts-logo

Perennial Seller - The Art of Making and Marketing Work that Lasts

Ryan Holiday

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holisticall

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holisticall
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Description:

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holisticall

Language:

English

Length:

7h 1m


Chapters

Chapter 1
Chapter 1

00:14


Chapter 2
Chapter 2

05:47


Chapter 3
Chapter 3

08:15


Chapter 4
Chapter 4

05:12


Chapter 5
Chapter 5

03:59


Chapter 6
Chapter 6

03:37


Chapter 7
Chapter 7

03:37


Chapter 8
Chapter 8

03:48


Chapter 9
Chapter 9

03:47


Chapter 10
Chapter 10

05:37


Chapter 11
Chapter 11

04:34


Chapter 12
Chapter 12

07:24


Chapter 13
Chapter 13

04:54


Chapter 14
Chapter 14

04:24


Chapter 15
Chapter 15

05:27


Chapter 16
Chapter 16

03:21


Chapter 17
Chapter 17

06:21


Chapter 18
Chapter 18

07:02


Chapter 19
Chapter 19

07:33


Chapter 20
Chapter 20

05:28


Chapter 21
Chapter 21

06:48


Chapter 22
Chapter 22

05:20


Chapter 23
Chapter 23

05:28


Chapter 24
Chapter 24

03:12


Chapter 25
Chapter 25

04:10


Chapter 26
Chapter 26

07:01


Chapter 27
Chapter 27

06:26


Chapter 28
Chapter 28

03:48


Chapter 29
Chapter 29

04:26


Chapter 30
Chapter 30

04:38


Chapter 31
Chapter 31

07:23


Chapter 32
Chapter 32

06:14


Chapter 33
Chapter 33

05:53


Chapter 34
Chapter 34

05:28


Chapter 35
Chapter 35

04:56


Chapter 36
Chapter 36

08:45


Chapter 37
Chapter 37

04:30


Chapter 38
Chapter 38

03:12


Chapter 39
Chapter 39

04:14


Chapter 40
Chapter 40

05:37


Chapter 41
Chapter 41

04:51


Chapter 42
Chapter 42

03:34


Chapter 43
Chapter 43

04:11


Chapter 44
Chapter 44

04:56


Chapter 45
Chapter 45

04:16


Chapter 46
Chapter 46

04:19


Chapter 47
Chapter 47

07:57


Chapter 48
Chapter 48

07:45


Chapter 49
Chapter 49

05:50


Chapter 50
Chapter 50

05:07


Chapter 51
Chapter 51

06:14


Chapter 52
Chapter 52

08:57


Chapter 53
Chapter 53

07:19


Chapter 54
Chapter 54

05:30


Chapter 55
Chapter 55

08:51


Chapter 56
Chapter 56

05:11


Chapter 57
Chapter 57

06:57


Chapter 58
Chapter 58

07:38


Chapter 59
Chapter 59

03:24


Chapter 60
Chapter 60

07:43


Chapter 61
Chapter 61

05:34


Chapter 62
Chapter 62

03:55


Chapter 63
Chapter 63

04:11


Chapter 64
Chapter 64

04:57


Chapter 65
Chapter 65

07:08


Chapter 66
Chapter 66

03:36


Chapter 67
Chapter 67

05:07


Chapter 68
Chapter 68

04:34


Chapter 69
Chapter 69

07:15


Chapter 70
Chapter 70

02:37


Chapter 71
Chapter 71

04:31


Chapter 72
Chapter 72

05:18


Chapter 73
Chapter 73

03:49


Chapter 74
Chapter 74

05:10


Chapter 75
Chapter 75

05:04


Chapter 76
Chapter 76

01:48


Chapter 77
Chapter 77

04:21


Chapter 78
Chapter 78

05:39


Chapter 79
Chapter 79

05:30


Chapter 80
Chapter 80

01:44


Chapter 81
Chapter 81

01:04


Chapter 82
Chapter 82

00:32