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Primal Branding - Create Zealots for Your Brand, Your Company, and Your Future-logo

Primal Branding - Create Zealots for Your Brand, Your Company, and Your Future

Patrick Hanlon

More Information

Description:

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Language:

English

Narrators:

Alan Sklar

Length:

7h 52m


Chapters

Free Sample

02:45

Chapter 1
Chapter 1

02:44


Chapter 2
Chapter 2

02:33


Chapter 3
Chapter 3

02:56


Chapter 4
Chapter 4

03:06


Chapter 5
Chapter 5

02:57


Chapter 6
Chapter 6

02:38


Chapter 7
Chapter 7

03:05


Chapter 8
Chapter 8

03:03


Chapter 9
Chapter 9

02:56


Chapter 10
Chapter 10

03:01


Chapter 11
Chapter 11

02:57


Chapter 12
Chapter 12

03:10


Chapter 13
Chapter 13

02:44


Chapter 14
Chapter 14

03:03


Chapter 15
Chapter 15

02:58


Chapter 16
Chapter 16

02:56


Chapter 17
Chapter 17

03:05


Chapter 18
Chapter 18

02:55


Chapter 19
Chapter 19

03:06


Chapter 20
Chapter 20

02:54


Chapter 21
Chapter 21

02:56


Chapter 22
Chapter 22

03:03


Chapter 23
Chapter 23

02:39


Chapter 24
Chapter 24

03:28


Chapter 25
Chapter 25

03:02


Chapter 26
Chapter 26

02:57


Chapter 27
Chapter 27

03:01


Chapter 28
Chapter 28

02:57


Chapter 29
Chapter 29

03:00


Chapter 30
Chapter 30

03:03


Chapter 31
Chapter 31

02:53


Chapter 32
Chapter 32

03:03


Chapter 33
Chapter 33

03:04


Chapter 34
Chapter 34

03:12


Chapter 35
Chapter 35

02:52


Chapter 36
Chapter 36

02:56


Chapter 37
Chapter 37

03:06


Chapter 38
Chapter 38

03:00


Chapter 39
Chapter 39

03:23


Chapter 40
Chapter 40

03:18


Chapter 41
Chapter 41

02:55


Chapter 42
Chapter 42

03:08


Chapter 43
Chapter 43

03:04


Chapter 44
Chapter 44

03:29


Chapter 45
Chapter 45

03:22


Chapter 46
Chapter 46

03:17


Chapter 47
Chapter 47

02:40


Chapter 48
Chapter 48

02:34


Chapter 49
Chapter 49

02:31


Chapter 50
Chapter 50

02:32


Chapter 51
Chapter 51

03:04


Chapter 52
Chapter 52

02:50


Chapter 53
Chapter 53

03:11


Chapter 54
Chapter 54

02:51


Chapter 55
Chapter 55

03:01


Chapter 56
Chapter 56

03:06


Chapter 57
Chapter 57

03:38


Chapter 58
Chapter 58

03:11


Chapter 59
Chapter 59

02:51


Chapter 60
Chapter 60

03:08


Chapter 61
Chapter 61

02:58


Chapter 62
Chapter 62

03:02


Chapter 63
Chapter 63

02:45


Chapter 64
Chapter 64

03:05


Chapter 65
Chapter 65

02:52


Chapter 66
Chapter 66

03:04


Chapter 67
Chapter 67

03:04


Chapter 68
Chapter 68

02:47


Chapter 69
Chapter 69

02:44


Chapter 70
Chapter 70

02:27


Chapter 71
Chapter 71

03:39


Chapter 72
Chapter 72

03:11


Chapter 73
Chapter 73

02:46


Chapter 74
Chapter 74

03:08


Chapter 75
Chapter 75

02:48


Chapter 76
Chapter 76

02:52


Chapter 77
Chapter 77

03:02


Chapter 78
Chapter 78

03:01


Chapter 79
Chapter 79

03:00


Chapter 80
Chapter 80

02:48


Chapter 81
Chapter 81

03:02


Chapter 82
Chapter 82

02:58


Chapter 83
Chapter 83

02:53


Chapter 84
Chapter 84

02:57


Chapter 85
Chapter 85

02:56


Chapter 86
Chapter 86

03:10


Chapter 87
Chapter 87

02:53


Chapter 88
Chapter 88

02:55


Chapter 89
Chapter 89

02:54


Chapter 90
Chapter 90

02:54


Chapter 91
Chapter 91

03:17


Chapter 92
Chapter 92

02:48


Chapter 93
Chapter 93

03:00


Chapter 94
Chapter 94

02:58


Chapter 95
Chapter 95

02:57


Chapter 96
Chapter 96

02:54


Chapter 97
Chapter 97

02:56


Chapter 98
Chapter 98

02:56


Chapter 99
Chapter 99

02:55


Chapter 100
Chapter 100

03:05


Chapter 101
Chapter 101

02:47


Chapter 102
Chapter 102

03:07


Chapter 103
Chapter 103

03:21


Chapter 104
Chapter 104

03:02


Chapter 105
Chapter 105

02:55


Chapter 106
Chapter 106

03:12


Chapter 107
Chapter 107

02:46


Chapter 108
Chapter 108

02:56


Chapter 109
Chapter 109

02:52


Chapter 110
Chapter 110

02:58


Chapter 111
Chapter 111

02:54


Chapter 112
Chapter 112

03:06


Chapter 113
Chapter 113

03:32


Chapter 114
Chapter 114

03:27


Chapter 115
Chapter 115

03:31


Chapter 116
Chapter 116

02:36


Chapter 117
Chapter 117

02:36


Chapter 118
Chapter 118

02:28


Chapter 119
Chapter 119

02:32


Chapter 120
Chapter 120

02:53


Chapter 121
Chapter 121

03:01


Chapter 122
Chapter 122

03:20


Chapter 123
Chapter 123

02:59


Chapter 124
Chapter 124

02:57


Chapter 125
Chapter 125

03:20


Chapter 126
Chapter 126

02:53


Chapter 127
Chapter 127

03:07


Chapter 128
Chapter 128

03:01


Chapter 129
Chapter 129

03:08


Chapter 130
Chapter 130

03:13


Chapter 131
Chapter 131

02:54


Chapter 132
Chapter 132

03:16


Chapter 133
Chapter 133

03:09


Chapter 134
Chapter 134

02:53


Chapter 135
Chapter 135

03:09


Chapter 136
Chapter 136

03:15


Chapter 137
Chapter 137

03:06


Chapter 138
Chapter 138

03:07


Chapter 139
Chapter 139

03:03


Chapter 140
Chapter 140

03:02


Chapter 141
Chapter 141

02:59


Chapter 142
Chapter 142

03:08


Chapter 143
Chapter 143

03:09


Chapter 144
Chapter 144

03:01


Chapter 145
Chapter 145

03:03


Chapter 146
Chapter 146

03:04


Chapter 147
Chapter 147

03:08


Chapter 148
Chapter 148

03:13


Chapter 149
Chapter 149

02:54


Chapter 150
Chapter 150

03:06


Chapter 151
Chapter 151

03:14


Chapter 152
Chapter 152

03:20


Chapter 153
Chapter 153

02:57


Chapter 154
Chapter 154

03:01


Chapter 155
Chapter 155

03:04


Chapter 156
Chapter 156

03:07


Chapter 157
Chapter 157

03:10