Quench Your Own Thirst - Business Lessons Learned over a Beer or Two-logo

Quench Your Own Thirst - Business Lessons Learned over a Beer or Two

Jim Koch

More Information

Description:

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

Language:

English

Length:

7h 32m


Chapters

Free Sample

05:00

Introduction
Introduction

00:36


Chapter 1
Chapter 1

00:17


Chapter 2
Chapter 2

10:05


Chapter 3
Chapter 3

11:22


Chapter 4
Chapter 4

08:03


Chapter 5
Chapter 5

08:28


Chapter 6
Chapter 6

04:00


Chapter 7
Chapter 7

01:35


Chapter 8
Chapter 8

07:49


Chapter 9
Chapter 9

05:24


Chapter 10
Chapter 10

03:50


Chapter 11
Chapter 11

16:26


Chapter 12
Chapter 12

11:47


Chapter 13
Chapter 13

03:55


Chapter 14
Chapter 14

24:08


Chapter 15
Chapter 15

03:11


Chapter 16
Chapter 16

11:08


Chapter 17
Chapter 17

06:00


Chapter 18
Chapter 18

03:31


Chapter 19
Chapter 19

16:30


Chapter 20
Chapter 20

04:19


Chapter 21
Chapter 21

12:06


Chapter 22
Chapter 22

12:03


Chapter 23
Chapter 23

12:23


Chapter 24
Chapter 24

11:29


Chapter 25
Chapter 25

10:10


Chapter 26
Chapter 26

11:25


Chapter 27
Chapter 27

07:45


Chapter 28
Chapter 28

14:04


Chapter 29
Chapter 29

06:16


Chapter 30
Chapter 30

06:27


Chapter 31
Chapter 31

09:48


Chapter 32
Chapter 32

13:39


Chapter 33
Chapter 33

14:48


Chapter 34
Chapter 34

18:51


Chapter 35
Chapter 35

23:48


Chapter 36
Chapter 36

11:41


Chapter 37
Chapter 37

13:27


Chapter 38
Chapter 38

13:55


Chapter 39
Chapter 39

10:04


Chapter 40
Chapter 40

11:48


Chapter 41
Chapter 41

12:48


Chapter 42
Chapter 42

10:43


Chapter 43
Chapter 43

17:30


Chapter 44
Chapter 44

03:10