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Relevance - The Power to Change Minds and Behavior and Stay Ahead of the Competition-logo

Relevance - The Power to Change Minds and Behavior and Stay Ahead of the Competition

Andrea Coville

More Information

Description:

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

Language:

English

Narrators:

Paul B. Brown, Karen Saltus

Length:

3h 16m


Chapters

Free Sample

01:00

Introduction
Introduction

23:00


Chapter 1
Chapter 1

18:43


Chapter 2
Chapter 2

08:03


Chapter 3
Chapter 3

21:02


Chapter 4
Chapter 4

18:14


Chapter 5
Chapter 5

19:03


Chapter 6
Chapter 6

19:54


Chapter 7
Chapter 7

19:58


Chapter 8
Chapter 8

13:14


Chapter 9
Chapter 9

11:04


Chapter 10
Chapter 10

17:56


Chapter 11
Chapter 11

05:56