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Rubies in the Orchard - How to Uncover the Hidden Gems in Your Business-logo

Rubies in the Orchard - How to Uncover the Hidden Gems in Your Business

Lynda Resnick

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Description:

NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power. From the Hardcover edition.

Language:

English

Narrators:

Francis Wilkinson

Length:

4h 54m


Chapters

Free Sample

04:50

Chapter 1
Chapter 1

00:18


Chapter 2
Chapter 2

04:52


Chapter 3
Chapter 3

08:05


Chapter 4
Chapter 4

07:56


Chapter 5
Chapter 5

07:05


Chapter 6
Chapter 6

06:50


Chapter 7
Chapter 7

08:15


Chapter 8
Chapter 8

06:06


Chapter 9
Chapter 9

05:19


Chapter 10
Chapter 10

07:17


Chapter 11
Chapter 11

06:24


Chapter 12
Chapter 12

06:04


Chapter 13
Chapter 13

07:32


Chapter 14
Chapter 14

07:50


Chapter 15
Chapter 15

07:27


Chapter 16
Chapter 16

08:43


Chapter 17
Chapter 17

08:15


Chapter 18
Chapter 18

07:44


Chapter 19
Chapter 19

07:29


Chapter 20
Chapter 20

07:18


Chapter 21
Chapter 21

06:48


Chapter 22
Chapter 22

08:00


Chapter 23
Chapter 23

07:26


Chapter 24
Chapter 24

07:21


Chapter 25
Chapter 25

07:21


Chapter 26
Chapter 26

08:22


Chapter 27
Chapter 27

08:08


Chapter 28
Chapter 28

08:17


Chapter 29
Chapter 29

08:28


Chapter 30
Chapter 30

09:45


Chapter 31
Chapter 31

07:50


Chapter 32
Chapter 32

08:09


Chapter 33
Chapter 33

07:27


Chapter 34
Chapter 34

06:52


Chapter 35
Chapter 35

08:08


Chapter 36
Chapter 36

08:02


Chapter 37
Chapter 37

08:13


Chapter 38
Chapter 38

07:24


Chapter 39
Chapter 39

07:58


Chapter 40
Chapter 40

06:58


Chapter 41
Chapter 41

00:41