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Selling the Invisible - A Field Guide to Modern Marketing-logo

Selling the Invisible - A Field Guide to Modern Marketing

Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
More Information

Description:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Language:

English

Narrators:

Jeffrey Jones

Length:

1h 36m


Chapters

Chapter 1
Chapter 1

04:27


Chapter 2
Chapter 2

05:24


Chapter 3
Chapter 3

03:51


Chapter 4
Chapter 4

05:56


Chapter 5
Chapter 5

03:31


Chapter 6
Chapter 6

05:41


Chapter 7
Chapter 7

04:21


Chapter 8
Chapter 8

04:42


Chapter 9
Chapter 9

05:15


Chapter 10
Chapter 10

05:15


Chapter 11
Chapter 11

04:47


Chapter 12
Chapter 12

05:38


Chapter 13
Chapter 13

04:44


Chapter 14
Chapter 14

04:48


Chapter 15
Chapter 15

05:30


Chapter 16
Chapter 16

04:02


Chapter 17
Chapter 17

04:44


Chapter 18
Chapter 18

04:46


Chapter 19
Chapter 19

05:06


Chapter 20
Chapter 20

04:10