Sexy Little Numbers - How to Grow Your Business Using the Data You Already Have-logo

Sexy Little Numbers - How to Grow Your Business Using the Data You Already Have

Dimitri Maex

More Information

Description:

Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge" are suddenly far simpler, less expensive, and more precise than they were. In this book - the first of its kind - Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency's global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business - into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. • Figure out precisely which communication or media brought a customer to your company's web site and what that customer will do once she arrives. • Predict which products or services customers will want in the future. • Learn which customers are preparing to defect to the competition and how to stop them. • Determine w

Language:

English

Narrators:

Paul B. Brown, Steve Kramer

Length:

7h 18m


Chapters

Free Sample

04:35

Introduction
Introduction

00:18


Chapter 1
Chapter 1

04:36


Chapter 2
Chapter 2

05:57


Chapter 3
Chapter 3

06:51


Chapter 4
Chapter 4

05:03


Chapter 5
Chapter 5

04:49


Chapter 6
Chapter 6

05:41


Chapter 7
Chapter 7

06:02


Chapter 8
Chapter 8

06:10


Chapter 9
Chapter 9

05:31


Chapter 10
Chapter 10

05:39


Chapter 11
Chapter 11

05:45


Chapter 12
Chapter 12

05:39


Chapter 13
Chapter 13

05:31


Chapter 14
Chapter 14

05:39


Chapter 15
Chapter 15

05:45


Chapter 16
Chapter 16

05:39


Chapter 17
Chapter 17

05:54


Chapter 18
Chapter 18

07:28


Chapter 19
Chapter 19

07:16


Chapter 20
Chapter 20

05:38


Chapter 21
Chapter 21

04:21


Chapter 22
Chapter 22

07:24


Chapter 23
Chapter 23

05:08


Chapter 24
Chapter 24

07:57


Chapter 25
Chapter 25

07:06


Chapter 26
Chapter 26

07:07


Chapter 27
Chapter 27

06:41


Chapter 28
Chapter 28

07:23


Chapter 29
Chapter 29

05:39


Chapter 30
Chapter 30

06:00


Chapter 31
Chapter 31

07:11


Chapter 32
Chapter 32

05:23


Chapter 33
Chapter 33

05:04


Chapter 34
Chapter 34

06:06


Chapter 35
Chapter 35

05:31


Chapter 36
Chapter 36

06:23


Chapter 37
Chapter 37

06:31


Chapter 38
Chapter 38

05:55


Chapter 39
Chapter 39

04:26


Chapter 40
Chapter 40

07:58


Chapter 41
Chapter 41

06:05


Chapter 42
Chapter 42

06:11


Chapter 43
Chapter 43

07:32


Chapter 44
Chapter 44

05:58


Chapter 45
Chapter 45

06:46


Chapter 46
Chapter 46

05:18


Chapter 47
Chapter 47

07:26


Chapter 48
Chapter 48

07:26


Chapter 49
Chapter 49

05:20


Chapter 50
Chapter 50

05:02


Chapter 51
Chapter 51

07:10


Chapter 52
Chapter 52

05:40


Chapter 53
Chapter 53

05:45


Chapter 54
Chapter 54

04:08


Chapter 55
Chapter 55

06:43


Chapter 56
Chapter 56

06:19


Chapter 57
Chapter 57

06:30


Chapter 58
Chapter 58

06:11


Chapter 59
Chapter 59

06:49


Chapter 60
Chapter 60

07:07


Chapter 61
Chapter 61

05:43


Chapter 62
Chapter 62

05:57


Chapter 63
Chapter 63

05:15


Chapter 64
Chapter 64

06:57


Chapter 65
Chapter 65

06:48


Chapter 66
Chapter 66

05:08


Chapter 67
Chapter 67

05:44


Chapter 68
Chapter 68

06:57


Chapter 69
Chapter 69

07:43


Chapter 70
Chapter 70

07:46


Chapter 71
Chapter 71

06:17


Chapter 72
Chapter 72

00:34