Small Is the New Big - And Other Riffs, Rants, and Remarkable Business Ideas-logo

Small Is the New Big - And Other Riffs, Rants, and Remarkable Business Ideas

Seth Godin

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
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Description:

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Language:

English

Length:

7h 33m


Chapters

Chapter 1
Chapter 1

03:46


Chapter 2
Chapter 2

06:49


Chapter 3
Chapter 3

07:01


Chapter 4
Chapter 4

07:11


Chapter 5
Chapter 5

05:54


Chapter 6
Chapter 6

07:35


Chapter 7
Chapter 7

07:06


Chapter 8
Chapter 8

07:25


Chapter 9
Chapter 9

07:05


Chapter 10
Chapter 10

06:55


Chapter 11
Chapter 11

04:04


Chapter 12
Chapter 12

04:22


Chapter 13
Chapter 13

07:10


Chapter 14
Chapter 14

05:55


Chapter 15
Chapter 15

07:10


Chapter 16
Chapter 16

06:34


Chapter 17
Chapter 17

07:00


Chapter 18
Chapter 18

08:03


Chapter 19
Chapter 19

07:11


Chapter 20
Chapter 20

06:32


Chapter 21
Chapter 21

05:39


Chapter 22
Chapter 22

08:16


Chapter 23
Chapter 23

06:16


Chapter 24
Chapter 24

06:33


Chapter 25
Chapter 25

05:03


Chapter 26
Chapter 26

07:57


Chapter 27
Chapter 27

07:18


Chapter 28
Chapter 28

07:05


Chapter 29
Chapter 29

07:04


Chapter 30
Chapter 30

06:34


Chapter 31
Chapter 31

08:39


Chapter 32
Chapter 32

06:39


Chapter 33
Chapter 33

06:38


Chapter 34
Chapter 34

06:14


Chapter 35
Chapter 35

07:13


Chapter 36
Chapter 36

05:37


Chapter 37
Chapter 37

07:06


Chapter 38
Chapter 38

07:43


Chapter 39
Chapter 39

07:12


Chapter 40
Chapter 40

05:24


Chapter 41
Chapter 41

05:30


Chapter 42
Chapter 42

06:03


Chapter 43
Chapter 43

07:10


Chapter 44
Chapter 44

07:24


Chapter 45
Chapter 45

04:00


Chapter 46
Chapter 46

05:12


Chapter 47
Chapter 47

06:13


Chapter 48
Chapter 48

06:18


Chapter 49
Chapter 49

06:39


Chapter 50
Chapter 50

06:55


Chapter 51
Chapter 51

05:35


Chapter 52
Chapter 52

06:33


Chapter 53
Chapter 53

06:26


Chapter 54
Chapter 54

05:26


Chapter 55
Chapter 55

05:38


Chapter 56
Chapter 56

05:55


Chapter 57
Chapter 57

07:54


Chapter 58
Chapter 58

06:34


Chapter 59
Chapter 59

07:12


Chapter 60
Chapter 60

06:48


Chapter 61
Chapter 61

06:49


Chapter 62
Chapter 62

07:09


Chapter 63
Chapter 63

07:09


Chapter 64
Chapter 64

05:30


Chapter 65
Chapter 65

07:11


Chapter 66
Chapter 66

07:56


Chapter 67
Chapter 67

08:14


Chapter 68
Chapter 68

06:28


Chapter 69
Chapter 69

04:46