Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads
Subscription Marketing-logo

Subscription Marketing

Anne Janzer

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. Completely revised and expanded to reflect the growing Subscription Economy This completely revised, expanded second edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. Completely revised and expanded to reflect the growing Subscription Economy This completely revised, expanded second edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
More Information

Description:

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. Completely revised and expanded to reflect the growing Subscription Economy This completely revised, expanded second edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Language:

English

Length:

4h 28m


Chapters

Chapter 1
Chapter 1

00:20


Chapter 2
Chapter 2

16:59


Chapter 3
Chapter 3

18:55


Chapter 4
Chapter 4

19:46


Chapter 5
Chapter 5

10:59


Chapter 6
Chapter 6

09:01


Chapter 7
Chapter 7

13:16


Chapter 8
Chapter 8

06:57


Chapter 9
Chapter 9

04:35


Chapter 10
Chapter 10

02:56


Chapter 11
Chapter 11

03:46


Chapter 12
Chapter 12

04:45


Chapter 13
Chapter 13

03:48


Chapter 14
Chapter 14

11:32


Chapter 15
Chapter 15

08:29


Chapter 16
Chapter 16

11:25


Chapter 17
Chapter 17

05:53


Chapter 18
Chapter 18

04:20


Chapter 19
Chapter 19

13:44


Chapter 20
Chapter 20

06:36


Chapter 21
Chapter 21

10:22


Chapter 22
Chapter 22

13:16


Chapter 23
Chapter 23

10:19


Chapter 24
Chapter 24

17:53


Chapter 25
Chapter 25

21:19


Chapter 26
Chapter 26

11:05


Chapter 27
Chapter 27

05:42


Chapter 28
Chapter 28

00:27