Tell to Win - Connect, Persuade, and Triumph With the Hidden Power of Story-logo

Tell to Win - Connect, Persuade, and Triumph With the Hidden Power of Story

Peter Guber

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience's attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around "what's in it for them" *Change passive listeners into active participants *Use "state-of-the-heart" technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" - master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock lege

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience's attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around "what's in it for them" *Change passive listeners into active participants *Use "state-of-the-heart" technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" - master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock lege
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Description:

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience's attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around "what's in it for them" *Change passive listeners into active participants *Use "state-of-the-heart" technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" - master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock lege

Language:

English

Narrators:

Patrick Egan

Length:

10h 50m


Chapters

Chapter 1
Chapter 1

00:19


Chapter 2
Chapter 2

02:31


Chapter 3
Chapter 3

07:46


Chapter 4
Chapter 4

06:37


Chapter 5
Chapter 5

04:44


Chapter 6
Chapter 6

06:10


Chapter 7
Chapter 7

05:56


Chapter 8
Chapter 8

05:28


Chapter 9
Chapter 9

08:22


Chapter 10
Chapter 10

07:59


Chapter 11
Chapter 11

06:04


Chapter 12
Chapter 12

05:54


Chapter 13
Chapter 13

05:04


Chapter 14
Chapter 14

05:29


Chapter 15
Chapter 15

05:55


Chapter 16
Chapter 16

08:11


Chapter 17
Chapter 17

07:01


Chapter 18
Chapter 18

07:21


Chapter 19
Chapter 19

05:04


Chapter 20
Chapter 20

05:30


Chapter 21
Chapter 21

04:50


Chapter 22
Chapter 22

05:58


Chapter 23
Chapter 23

05:28


Chapter 24
Chapter 24

04:53


Chapter 25
Chapter 25

04:46


Chapter 26
Chapter 26

07:14


Chapter 27
Chapter 27

08:50


Chapter 28
Chapter 28

07:48


Chapter 29
Chapter 29

06:40


Chapter 30
Chapter 30

05:37


Chapter 31
Chapter 31

05:10


Chapter 32
Chapter 32

05:09


Chapter 33
Chapter 33

05:09


Chapter 34
Chapter 34

05:32


Chapter 35
Chapter 35

06:43


Chapter 36
Chapter 36

06:58


Chapter 37
Chapter 37

06:00


Chapter 38
Chapter 38

07:20


Chapter 39
Chapter 39

05:46


Chapter 40
Chapter 40

04:29


Chapter 41
Chapter 41

06:08


Chapter 42
Chapter 42

05:21


Chapter 43
Chapter 43

04:50


Chapter 44
Chapter 44

05:18


Chapter 45
Chapter 45

06:32


Chapter 46
Chapter 46

08:22


Chapter 47
Chapter 47

05:33


Chapter 48
Chapter 48

08:51


Chapter 49
Chapter 49

04:40


Chapter 50
Chapter 50

06:19


Chapter 51
Chapter 51

05:23


Chapter 52
Chapter 52

08:53


Chapter 53
Chapter 53

06:34


Chapter 54
Chapter 54

05:10


Chapter 55
Chapter 55

05:34


Chapter 56
Chapter 56

06:44


Chapter 57
Chapter 57

08:33


Chapter 58
Chapter 58

07:46


Chapter 59
Chapter 59

08:57


Chapter 60
Chapter 60

05:43


Chapter 61
Chapter 61

06:03


Chapter 62
Chapter 62

06:45


Chapter 63
Chapter 63

05:41


Chapter 64
Chapter 64

08:50


Chapter 65
Chapter 65

04:03


Chapter 66
Chapter 66

06:30


Chapter 67
Chapter 67

04:28


Chapter 68
Chapter 68

05:39


Chapter 69
Chapter 69

05:29


Chapter 70
Chapter 70

09:15


Chapter 71
Chapter 71

06:30


Chapter 72
Chapter 72

06:12


Chapter 73
Chapter 73

05:22


Chapter 74
Chapter 74

05:47


Chapter 75
Chapter 75

03:13


Chapter 76
Chapter 76

08:21


Chapter 77
Chapter 77

04:55


Chapter 78
Chapter 78

07:24


Chapter 79
Chapter 79

09:08


Chapter 80
Chapter 80

04:46


Chapter 81
Chapter 81

04:46


Chapter 82
Chapter 82

07:57


Chapter 83
Chapter 83

07:01


Chapter 84
Chapter 84

03:48


Chapter 85
Chapter 85

07:28


Chapter 86
Chapter 86

06:29


Chapter 87
Chapter 87

08:52


Chapter 88
Chapter 88

05:08


Chapter 89
Chapter 89

06:23


Chapter 90
Chapter 90

07:45


Chapter 91
Chapter 91

06:07


Chapter 92
Chapter 92

05:06


Chapter 93
Chapter 93

04:36


Chapter 94
Chapter 94

05:06


Chapter 95
Chapter 95

05:28


Chapter 96
Chapter 96

06:08


Chapter 97
Chapter 97

05:25


Chapter 98
Chapter 98

05:39


Chapter 99
Chapter 99

05:20


Chapter 100
Chapter 100

04:45


Chapter 101
Chapter 101

05:13


Chapter 102
Chapter 102

07:27


Chapter 103
Chapter 103

06:37


Chapter 104
Chapter 104

06:38


Chapter 105
Chapter 105

05:23


Chapter 106
Chapter 106

06:27


Chapter 107
Chapter 107

00:37