The 22 Immutable Laws of Branding-logo

The 22 Immutable Laws of Branding

Al Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Description:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Language:

English

Narrators:

Laura Ries, David Drummond

Length:

8h 8m


Chapters

Chapter 1
Chapter 1

00:17


Chapter 2
Chapter 2

15:35


Chapter 3
Chapter 3

10:45


Chapter 4
Chapter 4

10:48


Chapter 5
Chapter 5

10:56


Chapter 6
Chapter 6

08:00


Chapter 7
Chapter 7

14:35


Chapter 8
Chapter 8

09:31


Chapter 9
Chapter 9

10:09


Chapter 10
Chapter 10

09:31


Chapter 11
Chapter 11

08:28


Chapter 12
Chapter 12

13:21


Chapter 13
Chapter 13

09:24


Chapter 14
Chapter 14

11:48


Chapter 15
Chapter 15

10:35


Chapter 16
Chapter 16

07:39


Chapter 17
Chapter 17

12:04


Chapter 18
Chapter 18

06:54


Chapter 19
Chapter 19

08:47


Chapter 20
Chapter 20

12:04


Chapter 21
Chapter 21

07:49


Chapter 22
Chapter 22

06:35


Chapter 23
Chapter 23

07:44


Chapter 24
Chapter 24

02:07


Chapter 25
Chapter 25

28:15


Chapter 26
Chapter 26

15:37


Chapter 27
Chapter 27

29:29


Chapter 28
Chapter 28

35:21


Chapter 29
Chapter 29

17:19


Chapter 30
Chapter 30

20:50


Chapter 31
Chapter 31

19:18


Chapter 32
Chapter 32

14:51


Chapter 33
Chapter 33

25:28


Chapter 34
Chapter 34

23:35


Chapter 35
Chapter 35

32:33


Chapter 36
Chapter 36

00:42