Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads
The 22 Immutable Laws of Marketing-logo

The 22 Immutable Laws of Marketing

Al Ries

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
More Information

Description:

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Language:

English

Narrators:

Jack Trout, David Drummond

Length:

3h 7m


Chapters

Chapter 1
Chapter 1

00:17


Chapter 2
Chapter 2

05:08


Chapter 3
Chapter 3

10:48


Chapter 4
Chapter 4

05:33


Chapter 5
Chapter 5

05:24


Chapter 6
Chapter 6

10:55


Chapter 7
Chapter 7

12:04


Chapter 8
Chapter 8

04:52


Chapter 9
Chapter 9

08:50


Chapter 10
Chapter 10

08:06


Chapter 11
Chapter 11

08:09


Chapter 12
Chapter 12

09:19


Chapter 13
Chapter 13

09:17


Chapter 14
Chapter 14

12:18


Chapter 15
Chapter 15

12:25


Chapter 16
Chapter 16

05:24


Chapter 17
Chapter 17

05:34


Chapter 18
Chapter 18

07:28


Chapter 19
Chapter 19

08:52


Chapter 20
Chapter 20

08:06


Chapter 21
Chapter 21

04:17


Chapter 22
Chapter 22

08:35


Chapter 23
Chapter 23

04:03


Chapter 24
Chapter 24

07:25


Chapter 25
Chapter 25

03:25


Chapter 26
Chapter 26

00:39