The Art of the Start 2.0 - The Time-tested, Battle-hardened Guide for Anyone Starting Anything-logo

The Art of the Start 2.0 - The Time-tested, Battle-hardened Guide for Anyone Starting Anything

Guy Kawasaki

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science-the art of the start.

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science-the art of the start.
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Description:

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science-the art of the start.

Language:

English

Narrators:

Paul Boehmer

Length:

8h 43m


Chapters

Introduction
Introduction

04:15


Chapter 1
Chapter 1

41:55


Chapter 2
Chapter 2

35:40


Chapter 3
Chapter 3

30:15


Chapter 4
Chapter 4

34:51


Chapter 5
Chapter 5

23:50


Chapter 6
Chapter 6

34:25


Chapter 7
Chapter 7

35:01


Chapter 8
Chapter 8

31:51


Chapter 9
Chapter 9

28:57


Chapter 10
Chapter 10

30:09


Chapter 11
Chapter 11

38:18


Chapter 12
Chapter 12

53:42


Chapter 13
Chapter 13

26:37


Chapter 14
Chapter 14

20:33


Chapter 15
Chapter 15

33:13


Chapter 16
Chapter 16

05:30


Chapter 17
Chapter 17

04:10


Chapter 18
Chapter 18

10:47