The Attention Merchants - The Epic Scramble to Get Inside Our Heads-logo

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

Tim Wu

More Information

Description:

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. "A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We've become the consumers, the producers, and the content. We are selling ourselves to ourselves." -Tom Vanderbilt, The New Republic "An erudite, energizi

Language:

English

Narrators:

Marc Cashman

Length:

15h 28m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:16


Chapter 2
Chapter 2

07:09


Chapter 3
Chapter 3

07:12


Chapter 4
Chapter 4

01:20


Chapter 5
Chapter 5

06:02


Chapter 6
Chapter 6

08:06


Chapter 7
Chapter 7

07:28


Chapter 8
Chapter 8

05:39


Chapter 9
Chapter 9

04:28


Chapter 10
Chapter 10

06:47


Chapter 11
Chapter 11

09:42


Chapter 12
Chapter 12

08:38


Chapter 13
Chapter 13

04:35


Chapter 14
Chapter 14

06:27


Chapter 15
Chapter 15

08:06


Chapter 16
Chapter 16

08:44


Chapter 17
Chapter 17

06:56


Chapter 18
Chapter 18

05:57


Chapter 19
Chapter 19

06:49


Chapter 20
Chapter 20

06:22


Chapter 21
Chapter 21

03:44


Chapter 22
Chapter 22

07:10


Chapter 23
Chapter 23

05:44


Chapter 24
Chapter 24

06:24


Chapter 25
Chapter 25

05:42


Chapter 26
Chapter 26

08:36


Chapter 27
Chapter 27

06:57


Chapter 28
Chapter 28

05:04


Chapter 29
Chapter 29

05:38


Chapter 30
Chapter 30

05:59


Chapter 31
Chapter 31

05:07


Chapter 32
Chapter 32

06:12


Chapter 33
Chapter 33

05:03


Chapter 34
Chapter 34

06:50


Chapter 35
Chapter 35

07:11


Chapter 36
Chapter 36

02:29


Chapter 37
Chapter 37

05:39


Chapter 38
Chapter 38

06:54


Chapter 39
Chapter 39

06:36


Chapter 40
Chapter 40

08:53


Chapter 41
Chapter 41

03:47


Chapter 42
Chapter 42

07:59


Chapter 43
Chapter 43

03:50


Chapter 44
Chapter 44

06:13


Chapter 45
Chapter 45

05:43


Chapter 46
Chapter 46

04:13


Chapter 47
Chapter 47

05:24


Chapter 48
Chapter 48

04:42


Chapter 49
Chapter 49

07:29


Chapter 50
Chapter 50

04:31


Chapter 51
Chapter 51

07:49


Chapter 52
Chapter 52

07:59


Chapter 53
Chapter 53

05:36


Chapter 54
Chapter 54

04:26


Chapter 55
Chapter 55

08:28


Chapter 56
Chapter 56

09:14


Chapter 57
Chapter 57

04:28


Chapter 58
Chapter 58

04:57


Chapter 59
Chapter 59

06:19


Chapter 60
Chapter 60

07:02


Chapter 61
Chapter 61

06:08


Chapter 62
Chapter 62

06:06


Chapter 63
Chapter 63

05:44


Chapter 64
Chapter 64

01:56


Chapter 65
Chapter 65

06:53


Chapter 66
Chapter 66

05:04


Chapter 67
Chapter 67

06:33


Chapter 68
Chapter 68

06:01


Chapter 69
Chapter 69

06:02


Chapter 70
Chapter 70

04:08


Chapter 71
Chapter 71

07:34


Chapter 72
Chapter 72

05:45


Chapter 73
Chapter 73

08:23


Chapter 74
Chapter 74

09:23


Chapter 75
Chapter 75

08:52


Chapter 76
Chapter 76

01:19


Chapter 77
Chapter 77

06:17


Chapter 78
Chapter 78

05:37


Chapter 79
Chapter 79

05:37


Chapter 80
Chapter 80

06:51


Chapter 81
Chapter 81

07:22


Chapter 82
Chapter 82

01:38


Chapter 83
Chapter 83

09:21


Chapter 84
Chapter 84

05:58


Chapter 85
Chapter 85

05:52


Chapter 86
Chapter 86

05:58


Chapter 87
Chapter 87

05:26


Chapter 88
Chapter 88

06:58


Chapter 89
Chapter 89

04:30


Chapter 90
Chapter 90

08:00


Chapter 91
Chapter 91

06:00


Chapter 92
Chapter 92

08:07


Chapter 93
Chapter 93

03:48


Chapter 94
Chapter 94

08:20


Chapter 95
Chapter 95

08:01


Chapter 96
Chapter 96

02:17


Chapter 97
Chapter 97

06:07


Chapter 98
Chapter 98

05:26


Chapter 99
Chapter 99

04:36


Chapter 100
Chapter 100

08:20


Chapter 101
Chapter 101

05:15


Chapter 102
Chapter 102

02:49


Chapter 103
Chapter 103

04:37


Chapter 104
Chapter 104

07:05


Chapter 105
Chapter 105

05:29


Chapter 106
Chapter 106

07:58


Chapter 107
Chapter 107

08:01


Chapter 108
Chapter 108

06:09


Chapter 109
Chapter 109

07:11


Chapter 110
Chapter 110

07:48


Chapter 111
Chapter 111

08:18


Chapter 112
Chapter 112

04:41


Chapter 113
Chapter 113

04:52


Chapter 114
Chapter 114

05:39


Chapter 115
Chapter 115

07:22


Chapter 116
Chapter 116

07:10


Chapter 117
Chapter 117

07:52


Chapter 118
Chapter 118

08:28


Chapter 119
Chapter 119

08:46


Chapter 120
Chapter 120

07:16


Chapter 121
Chapter 121

07:36


Chapter 122
Chapter 122

08:10


Chapter 123
Chapter 123

08:08


Chapter 124
Chapter 124

06:42


Chapter 125
Chapter 125

04:58


Chapter 126
Chapter 126

06:34


Chapter 127
Chapter 127

07:25


Chapter 128
Chapter 128

07:31


Chapter 129
Chapter 129

07:22


Chapter 130
Chapter 130

08:56


Chapter 131
Chapter 131

07:09


Chapter 132
Chapter 132

06:48


Chapter 133
Chapter 133

08:32


Chapter 134
Chapter 134

06:14


Chapter 135
Chapter 135

05:34


Chapter 136
Chapter 136

06:18


Chapter 137
Chapter 137

06:05


Chapter 138
Chapter 138

04:26


Chapter 139
Chapter 139

08:49


Chapter 140
Chapter 140

06:59


Chapter 141
Chapter 141

07:08


Chapter 142
Chapter 142

04:48


Chapter 143
Chapter 143

05:50


Chapter 144
Chapter 144

05:24


Chapter 145
Chapter 145

07:05


Chapter 146
Chapter 146

06:56


Chapter 147
Chapter 147

06:48


Chapter 148
Chapter 148

00:33