The Big Moo - Stop Trying to Be Perfect and Start Being Remarkable-logo

The Big Moo - Stop Trying to Be Perfect and Start Being Remarkable

Seth Godin

More Information

Description:

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!" But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Language:

English

Narrators:

The Group of 33

Length:

3h 41m


Chapters

Free Sample

02:55

Introduction
Introduction

16:31


Chapter 1
Chapter 1

02:57


Chapter 2
Chapter 2

01:05


Chapter 3
Chapter 3

02:03


Chapter 4
Chapter 4

03:28


Chapter 5
Chapter 5

03:40


Chapter 6
Chapter 6

02:24


Chapter 7
Chapter 7

03:52


Chapter 8
Chapter 8

02:05


Chapter 9
Chapter 9

03:43


Chapter 10
Chapter 10

02:42


Chapter 11
Chapter 11

01:34


Chapter 12
Chapter 12

00:54


Chapter 13
Chapter 13

01:41


Chapter 14
Chapter 14

00:28


Chapter 15
Chapter 15

01:53


Chapter 16
Chapter 16

02:01


Chapter 17
Chapter 17

03:54


Chapter 18
Chapter 18

02:38


Chapter 19
Chapter 19

01:24


Chapter 20
Chapter 20

02:25


Chapter 21
Chapter 21

01:20


Chapter 22
Chapter 22

03:01


Chapter 23
Chapter 23

01:51


Chapter 24
Chapter 24

01:14


Chapter 25
Chapter 25

04:26


Chapter 26
Chapter 26

05:35


Chapter 27
Chapter 27

02:39


Chapter 28
Chapter 28

03:46


Chapter 29
Chapter 29

02:02


Chapter 30
Chapter 30

01:31


Chapter 31
Chapter 31

03:13


Chapter 32
Chapter 32

01:40


Chapter 33
Chapter 33

10:02


Chapter 34
Chapter 34

01:39


Chapter 35
Chapter 35

02:33


Chapter 36
Chapter 36

02:16


Chapter 37
Chapter 37

03:31


Chapter 38
Chapter 38

02:04


Chapter 39
Chapter 39

02:01


Chapter 40
Chapter 40

04:22


Chapter 41
Chapter 41

07:12


Chapter 42
Chapter 42

04:48


Chapter 43
Chapter 43

02:49


Chapter 44
Chapter 44

04:09


Chapter 45
Chapter 45

03:14


Chapter 46
Chapter 46

02:44


Chapter 47
Chapter 47

09:07


Chapter 48
Chapter 48

03:32


Chapter 49
Chapter 49

04:24


Chapter 50
Chapter 50

01:59


Chapter 51
Chapter 51

01:15


Chapter 52
Chapter 52

02:10


Chapter 53
Chapter 53

05:02


Chapter 54
Chapter 54

02:07


Chapter 55
Chapter 55

01:25


Chapter 56
Chapter 56

02:49


Chapter 57
Chapter 57

02:18


Chapter 58
Chapter 58

06:29


Chapter 59
Chapter 59

01:41


Chapter 60
Chapter 60

01:54


Chapter 61
Chapter 61

02:30


Chapter 62
Chapter 62

01:37


Chapter 63
Chapter 63

01:24


Chapter 64
Chapter 64

01:09


Chapter 65
Chapter 65

01:05


Chapter 66
Chapter 66

00:55


Chapter 67
Chapter 67

02:39


Chapter 68
Chapter 68

03:51


Chapter 69
Chapter 69

02:32


Chapter 70
Chapter 70

01:50


Chapter 71
Chapter 71

03:26


Chapter 72
Chapter 72

01:44


Chapter 73
Chapter 73

01:40