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The Commitment Engine - Making Work Worth It-logo

The Commitment Engine - Making Work Worth It

John Jantsch

Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market? Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest? How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates? By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself. Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers. As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.

Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market? Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest? How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates? By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself. Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers. As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.
More Information

Description:

Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market? Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest? How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates? By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself. Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers. As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.

Language:

English

Length:

6h 18m


Chapters

Chapter 1
Chapter 1

10:48


Chapter 2
Chapter 2

16:41


Chapter 3
Chapter 3

21:40


Chapter 4
Chapter 4

13:48


Chapter 5
Chapter 5

32:21


Chapter 6
Chapter 6

13:36


Chapter 7
Chapter 7

21:40


Chapter 8
Chapter 8

15:25


Chapter 9
Chapter 9

02:05


Chapter 10
Chapter 10

14:54


Chapter 11
Chapter 11

16:24


Chapter 12
Chapter 12

06:09


Chapter 13
Chapter 13

15:17


Chapter 14
Chapter 14

27:51


Chapter 15
Chapter 15

15:07


Chapter 16
Chapter 16

16:58


Chapter 17
Chapter 17

12:37


Chapter 18
Chapter 18

18:54


Chapter 19
Chapter 19

22:34


Chapter 20
Chapter 20

17:56


Chapter 21
Chapter 21

17:32


Chapter 22
Chapter 22

12:03


Chapter 23
Chapter 23

14:00


Chapter 24
Chapter 24

02:16