The Content Trap - A Strategist's Guide to Digital Change-logo

The Content Trap - A Strategist's Guide to Digital Change

Bharat Anand

More Information

Description:

"A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape."-Ariel Emanuel, co-CEO, WME | IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap "As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils."-Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human "The Cont

Language:

English

Narrators:

Jason Culp

Length:

16h 7m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:15


Chapter 2
Chapter 2

00:19


Chapter 3
Chapter 3

00:10


Chapter 4
Chapter 4

08:16


Chapter 5
Chapter 5

06:36


Chapter 6
Chapter 6

07:40


Chapter 7
Chapter 7

05:42


Chapter 8
Chapter 8

03:31


Chapter 9
Chapter 9

05:18


Chapter 10
Chapter 10

06:04


Chapter 11
Chapter 11

07:19


Chapter 12
Chapter 12

07:11


Chapter 13
Chapter 13

03:52


Chapter 14
Chapter 14

05:26


Chapter 15
Chapter 15

05:41


Chapter 16
Chapter 16

04:14


Chapter 17
Chapter 17

08:16


Chapter 18
Chapter 18

09:00


Chapter 19
Chapter 19

04:47


Chapter 20
Chapter 20

06:03


Chapter 21
Chapter 21

02:43


Chapter 22
Chapter 22

03:35


Chapter 23
Chapter 23

07:45


Chapter 24
Chapter 24

03:02


Chapter 25
Chapter 25

06:12


Chapter 26
Chapter 26

05:21


Chapter 27
Chapter 27

04:12


Chapter 28
Chapter 28

06:23


Chapter 29
Chapter 29

07:22


Chapter 30
Chapter 30

06:05


Chapter 31
Chapter 31

04:50


Chapter 32
Chapter 32

03:52


Chapter 33
Chapter 33

05:34


Chapter 34
Chapter 34

03:59


Chapter 35
Chapter 35

03:00


Chapter 36
Chapter 36

05:21


Chapter 37
Chapter 37

04:38


Chapter 38
Chapter 38

04:19


Chapter 39
Chapter 39

08:01


Chapter 40
Chapter 40

06:42


Chapter 41
Chapter 41

08:52


Chapter 42
Chapter 42

07:27


Chapter 43
Chapter 43

05:15


Chapter 44
Chapter 44

01:24


Chapter 45
Chapter 45

06:40


Chapter 46
Chapter 46

03:41


Chapter 47
Chapter 47

07:32


Chapter 48
Chapter 48

05:50


Chapter 49
Chapter 49

05:42


Chapter 50
Chapter 50

05:48


Chapter 51
Chapter 51

05:15


Chapter 52
Chapter 52

04:26


Chapter 53
Chapter 53

08:08


Chapter 54
Chapter 54

08:20


Chapter 55
Chapter 55

07:22


Chapter 56
Chapter 56

02:44


Chapter 57
Chapter 57

03:43


Chapter 58
Chapter 58

08:36


Chapter 59
Chapter 59

04:50


Chapter 60
Chapter 60

05:03


Chapter 61
Chapter 61

05:03


Chapter 62
Chapter 62

07:31


Chapter 63
Chapter 63

05:45


Chapter 64
Chapter 64

09:00


Chapter 65
Chapter 65

08:46


Chapter 66
Chapter 66

08:25


Chapter 67
Chapter 67

03:21


Chapter 68
Chapter 68

07:05


Chapter 69
Chapter 69

05:00


Chapter 70
Chapter 70

08:37


Chapter 71
Chapter 71

08:43


Chapter 72
Chapter 72

08:08


Chapter 73
Chapter 73

07:39


Chapter 74
Chapter 74

05:58


Chapter 75
Chapter 75

07:53


Chapter 76
Chapter 76

07:58


Chapter 77
Chapter 77

05:20


Chapter 78
Chapter 78

04:59


Chapter 79
Chapter 79

05:11


Chapter 80
Chapter 80

06:09


Chapter 81
Chapter 81

08:17


Chapter 82
Chapter 82

08:54


Chapter 83
Chapter 83

08:28


Chapter 84
Chapter 84

04:50


Chapter 85
Chapter 85

05:51


Chapter 86
Chapter 86

06:30


Chapter 87
Chapter 87

05:24


Chapter 88
Chapter 88

07:43


Chapter 89
Chapter 89

02:52


Chapter 90
Chapter 90

08:13


Chapter 91
Chapter 91

05:35


Chapter 92
Chapter 92

04:26


Chapter 93
Chapter 93

07:13


Chapter 94
Chapter 94

08:37


Chapter 95
Chapter 95

07:47


Chapter 96
Chapter 96

08:16


Chapter 97
Chapter 97

04:46


Chapter 98
Chapter 98

05:10


Chapter 99
Chapter 99

06:16


Chapter 100
Chapter 100

08:56


Chapter 101
Chapter 101

07:46


Chapter 102
Chapter 102

05:40


Chapter 103
Chapter 103

05:57


Chapter 104
Chapter 104

07:25


Chapter 105
Chapter 105

07:28


Chapter 106
Chapter 106

09:02


Chapter 107
Chapter 107

05:18


Chapter 108
Chapter 108

04:08


Chapter 109
Chapter 109

06:51


Chapter 110
Chapter 110

08:09


Chapter 111
Chapter 111

06:43


Chapter 112
Chapter 112

07:55


Chapter 113
Chapter 113

07:53


Chapter 114
Chapter 114

05:30


Chapter 115
Chapter 115

06:30


Chapter 116
Chapter 116

07:59


Chapter 117
Chapter 117

08:18


Chapter 118
Chapter 118

03:03


Chapter 119
Chapter 119

05:50


Chapter 120
Chapter 120

04:40


Chapter 121
Chapter 121

05:28


Chapter 122
Chapter 122

08:36


Chapter 123
Chapter 123

06:24


Chapter 124
Chapter 124

08:15


Chapter 125
Chapter 125

07:28


Chapter 126
Chapter 126

06:27


Chapter 127
Chapter 127

06:41


Chapter 128
Chapter 128

08:51


Chapter 129
Chapter 129

08:02


Chapter 130
Chapter 130

05:42


Chapter 131
Chapter 131

04:30


Chapter 132
Chapter 132

04:45


Chapter 133
Chapter 133

06:38


Chapter 134
Chapter 134

08:03


Chapter 135
Chapter 135

06:51


Chapter 136
Chapter 136

04:36


Chapter 137
Chapter 137

07:45


Chapter 138
Chapter 138

04:01


Chapter 139
Chapter 139

06:00


Chapter 140
Chapter 140

04:33


Chapter 141
Chapter 141

06:09


Chapter 142
Chapter 142

04:44


Chapter 143
Chapter 143

08:39


Chapter 144
Chapter 144

05:22


Chapter 145
Chapter 145

06:13


Chapter 146
Chapter 146

08:08


Chapter 147
Chapter 147

04:05


Chapter 148
Chapter 148

06:25


Chapter 149
Chapter 149

05:13


Chapter 150
Chapter 150

08:42


Chapter 151
Chapter 151

08:15


Chapter 152
Chapter 152

05:26


Chapter 153
Chapter 153

04:54


Chapter 154
Chapter 154

05:32


Chapter 155
Chapter 155

05:30


Chapter 156
Chapter 156

03:37


Chapter 157
Chapter 157

02:58


Chapter 158
Chapter 158

07:01


Chapter 159
Chapter 159

02:34


Chapter 160
Chapter 160

00:36