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The End of Advertising - Why It Had to Die, and the Creative Resurrection to Come-logo

The End of Advertising - Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York's Citi Bike bicycle-share program as promising examples."—The New York Times "A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain."—Adam Grant, New York Times bestselling author of Originals and Give and Take "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York's Citi Bike bicycle-share program as promising examples."—The New York Times "A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain."—Adam Grant, New York Times bestselling author of Originals and Give and Take "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with
More Information

Description:

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York's Citi Bike bicycle-share program as promising examples."—The New York Times "A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain."—Adam Grant, New York Times bestselling author of Originals and Give and Take "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with

Language:

English

Narrators:

Fred Sanders

Length:

5h 15m


Chapters

Chapter 1
Chapter 1

00:18


Chapter 2
Chapter 2

00:10


Chapter 3
Chapter 3

00:50


Chapter 4
Chapter 4

06:23


Chapter 5
Chapter 5

08:30


Chapter 6
Chapter 6

04:27


Chapter 7
Chapter 7

04:23


Chapter 8
Chapter 8

06:21


Chapter 9
Chapter 9

03:07


Chapter 10
Chapter 10

07:25


Chapter 11
Chapter 11

04:54


Chapter 12
Chapter 12

03:31


Chapter 13
Chapter 13

03:39


Chapter 14
Chapter 14

06:00


Chapter 15
Chapter 15

05:31


Chapter 16
Chapter 16

07:47


Chapter 17
Chapter 17

04:28


Chapter 18
Chapter 18

05:02


Chapter 19
Chapter 19

07:58


Chapter 20
Chapter 20

03:24


Chapter 21
Chapter 21

03:34


Chapter 22
Chapter 22

04:54


Chapter 23
Chapter 23

06:38


Chapter 24
Chapter 24

03:07


Chapter 25
Chapter 25

03:19


Chapter 26
Chapter 26

03:30


Chapter 27
Chapter 27

05:40


Chapter 28
Chapter 28

04:21


Chapter 29
Chapter 29

04:42


Chapter 30
Chapter 30

05:16


Chapter 31
Chapter 31

05:23


Chapter 32
Chapter 32

05:09


Chapter 33
Chapter 33

06:18


Chapter 34
Chapter 34

05:16


Chapter 35
Chapter 35

06:04


Chapter 36
Chapter 36

08:56


Chapter 37
Chapter 37

05:34


Chapter 38
Chapter 38

05:29


Chapter 39
Chapter 39

03:20


Chapter 40
Chapter 40

06:10


Chapter 41
Chapter 41

05:24


Chapter 42
Chapter 42

03:08


Chapter 43
Chapter 43

04:56


Chapter 44
Chapter 44

06:00


Chapter 45
Chapter 45

05:00


Chapter 46
Chapter 46

06:09


Chapter 47
Chapter 47

03:55


Chapter 48
Chapter 48

06:29


Chapter 49
Chapter 49

04:43


Chapter 50
Chapter 50

04:48


Chapter 51
Chapter 51

04:35


Chapter 52
Chapter 52

04:10


Chapter 53
Chapter 53

05:26


Chapter 54
Chapter 54

04:28


Chapter 55
Chapter 55

05:22


Chapter 56
Chapter 56

04:10


Chapter 57
Chapter 57

04:18


Chapter 58
Chapter 58

06:24


Chapter 59
Chapter 59

06:35


Chapter 60
Chapter 60

03:46


Chapter 61
Chapter 61

05:03


Chapter 62
Chapter 62

06:31


Chapter 63
Chapter 63

06:30


Chapter 64
Chapter 64

00:36