The Fortune Cookie Principle - The 20 Keys to a Great Brand Story and Why Your Business Needs One-logo

The Fortune Cookie Principle - The 20 Keys to a Great Brand Story and Why Your Business Needs One

Bernadette Jiwa

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
More Information

Description:

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

Language:

English

Length:

3h 38m


Chapters

Chapter 1
Chapter 1

02:58


Chapter 2
Chapter 2

23:00


Chapter 3
Chapter 3

13:13


Chapter 4
Chapter 4

12:51


Chapter 5
Chapter 5

11:43


Chapter 6
Chapter 6

11:43


Chapter 7
Chapter 7

07:45


Chapter 8
Chapter 8

09:55


Chapter 9
Chapter 9

08:12


Chapter 10
Chapter 10

07:00


Chapter 11
Chapter 11

08:01


Chapter 12
Chapter 12

06:05


Chapter 13
Chapter 13

06:13


Chapter 14
Chapter 14

07:36


Chapter 15
Chapter 15

11:17


Chapter 16
Chapter 16

08:26


Chapter 17
Chapter 17

09:07


Chapter 18
Chapter 18

08:32


Chapter 19
Chapter 19

05:40


Chapter 20
Chapter 20

12:08


Chapter 21
Chapter 21

10:18


Chapter 22
Chapter 22

08:13


Chapter 23
Chapter 23

08:14