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The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google-logo

The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
More Information

Description:

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Language:

English

Narrators:

Jonathan Todd Ross

Length:

8h 33m


Chapters

Chapter 1
Chapter 1

00:19


Chapter 2
Chapter 2

00:15


Chapter 3
Chapter 3

08:58


Chapter 4
Chapter 4

05:15


Chapter 5
Chapter 5

05:05


Chapter 6
Chapter 6

07:46


Chapter 7
Chapter 7

06:43


Chapter 8
Chapter 8

08:19


Chapter 9
Chapter 9

06:31


Chapter 10
Chapter 10

06:30


Chapter 11
Chapter 11

08:08


Chapter 12
Chapter 12

07:21


Chapter 13
Chapter 13

08:28


Chapter 14
Chapter 14

08:38


Chapter 15
Chapter 15

08:24


Chapter 16
Chapter 16

08:28


Chapter 17
Chapter 17

08:51


Chapter 18
Chapter 18

06:10


Chapter 19
Chapter 19

06:10


Chapter 20
Chapter 20

06:20


Chapter 21
Chapter 21

06:41


Chapter 22
Chapter 22

07:16


Chapter 23
Chapter 23

08:17


Chapter 24
Chapter 24

08:23


Chapter 25
Chapter 25

08:18


Chapter 26
Chapter 26

05:54


Chapter 27
Chapter 27

05:39


Chapter 28
Chapter 28

08:18


Chapter 29
Chapter 29

07:12


Chapter 30
Chapter 30

07:33


Chapter 31
Chapter 31

08:24


Chapter 32
Chapter 32

07:51


Chapter 33
Chapter 33

08:26


Chapter 34
Chapter 34

07:12


Chapter 35
Chapter 35

09:00


Chapter 36
Chapter 36

08:07


Chapter 37
Chapter 37

08:30


Chapter 38
Chapter 38

06:05


Chapter 39
Chapter 39

06:04


Chapter 40
Chapter 40

08:32


Chapter 41
Chapter 41

08:41


Chapter 42
Chapter 42

08:32


Chapter 43
Chapter 43

07:22


Chapter 44
Chapter 44

07:49


Chapter 45
Chapter 45

04:05


Chapter 46
Chapter 46

08:06


Chapter 47
Chapter 47

08:35


Chapter 48
Chapter 48

06:21


Chapter 49
Chapter 49

05:58


Chapter 50
Chapter 50

07:59


Chapter 51
Chapter 51

07:53


Chapter 52
Chapter 52

03:51


Chapter 53
Chapter 53

08:07


Chapter 54
Chapter 54

08:24


Chapter 55
Chapter 55

08:40


Chapter 56
Chapter 56

08:24


Chapter 57
Chapter 57

08:17


Chapter 58
Chapter 58

05:51


Chapter 59
Chapter 59

06:15


Chapter 60
Chapter 60

08:12


Chapter 61
Chapter 61

07:22


Chapter 62
Chapter 62

05:28


Chapter 63
Chapter 63

06:42


Chapter 64
Chapter 64

07:02


Chapter 65
Chapter 65

06:08


Chapter 66
Chapter 66

05:49


Chapter 67
Chapter 67

06:19


Chapter 68
Chapter 68

06:20


Chapter 69
Chapter 69

06:11


Chapter 70
Chapter 70

07:29


Chapter 71
Chapter 71

08:48


Chapter 72
Chapter 72

07:54


Chapter 73
Chapter 73

00:36