The Invisible Touch - The Four Keys to Modern Marketing-logo

The Invisible Touch - The Four Keys to Modern Marketing

Harry Beckwith

More Information

Description:

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

Language:

English

Narrators:

George Wilson

Length:

5h 39m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

45:32


Chapter 2
Chapter 2

27:55


Chapter 3
Chapter 3

20:46


Chapter 4
Chapter 4

12:26


Chapter 5
Chapter 5

11:16


Chapter 6
Chapter 6

08:41


Chapter 7
Chapter 7

16:55


Chapter 8
Chapter 8

26:52


Chapter 9
Chapter 9

09:38


Chapter 10
Chapter 10

15:26


Chapter 11
Chapter 11

30:14


Chapter 12
Chapter 12

27:57


Chapter 13
Chapter 13

41:44


Chapter 14
Chapter 14

17:45


Chapter 15
Chapter 15

25:27


Chapter 16
Chapter 16

01:18