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The Language of Trust - Selling Ideas in a World of Skeptics-logo

The Language of Trust - Selling Ideas in a World of Skeptics

Michael Maslansky

Trust is dead. Now what? If you're trying to sell something-whether it 's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Trust is dead. Now what? If you're trying to sell something-whether it 's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
More Information

Description:

Trust is dead. Now what? If you're trying to sell something-whether it 's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Language:

English

Length:

7h 32m


Chapters

Chapter 1
Chapter 1

19:35


Chapter 2
Chapter 2

20:27


Chapter 3
Chapter 3

45:00


Chapter 4
Chapter 4

53:09


Chapter 5
Chapter 5

27:59


Chapter 6
Chapter 6

28:28


Chapter 7
Chapter 7

33:46


Chapter 8
Chapter 8

25:51


Chapter 9
Chapter 9

47:44


Chapter 10
Chapter 10

35:31


Chapter 11
Chapter 11

48:43


Chapter 12
Chapter 12

32:32


Chapter 13
Chapter 13

20:44


Chapter 14
Chapter 14

07:35


Chapter 15
Chapter 15

04:58