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The Mobile Mind Shift - Engineer Your Business to Win in the Mobile Moment-logo

The Mobile Mind Shift - Engineer Your Business to Win in the Mobile Moment

Ted Schadler

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.
More Information

Description:

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.

Language:

English

Narrators:

Josh Bernoff, Julie Ask

Length:

7h 4m


Chapters

Introduction
Introduction

03:44


Chapter 1
Chapter 1

28:25


Chapter 2
Chapter 2

21:59


Chapter 3
Chapter 3

25:53


Chapter 4
Chapter 4

30:26


Chapter 5
Chapter 5

30:58


Chapter 6
Chapter 6

35:15


Chapter 7
Chapter 7

33:02


Chapter 8
Chapter 8

32:16


Chapter 9
Chapter 9

33:14


Chapter 10
Chapter 10

34:19


Chapter 11
Chapter 11

41:11


Chapter 12
Chapter 12

33:21


Chapter 13
Chapter 13

33:55


Chapter 14
Chapter 14

01:10


Chapter 15
Chapter 15

04:57