The New Market Leaders - Who's Winning and How in the Battle for Customers
Business & Finance
The bestselling coauthor of The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack. In the decade since renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is harder to attract and retain customer attention. We have entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to recognize the movers and shakers in any industry -- whether internet paced or more traditional. In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this path breaking new audiobook.