Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule TM. "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule TM, you'll be able to build bridges to people of any style in any personal or business situation.