The Power of Fifty Bits - The New Science of turning Good Intentions into Positive Results-logo

The Power of Fifty Bits - The New Science of turning Good Intentions into Positive Results

Robert Nease

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
More Information

Genres:

Classics

Description:

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

Language:

English

Narrators:

Qarie Marshall

Length:

5h 24m


Chapters

Introduction
Introduction

29:27


Chapter 1
Chapter 1

35:23


Chapter 2
Chapter 2

48:24


Chapter 3
Chapter 3

26:32


Chapter 4
Chapter 4

35:41


Chapter 5
Chapter 5

24:40


Chapter 6
Chapter 6

23:40


Chapter 7
Chapter 7

31:02


Chapter 8
Chapter 8

16:54


Chapter 9
Chapter 9

23:51


Chapter 10
Chapter 10

28:34


Chapter 11
Chapter 11

00:36