The Small Big - Small Changes That Spark Big Influence-logo

The Small Big - Small Changes That Spark Big Influence

Robert B. Cialdini

At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
More Information

Description:

At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

Language:

English

Narrators:

Noah J. Goldstein, Steve J. Martin, Mike Chamberlain

Length:

7h 55m


Chapters

Introduction
Introduction

15:02


Chapter 1
Chapter 1

16:23


Chapter 2
Chapter 2

10:46


Chapter 3
Chapter 3

07:38


Chapter 4
Chapter 4

09:39


Chapter 5
Chapter 5

08:39


Chapter 6
Chapter 6

06:46


Chapter 7
Chapter 7

08:02


Chapter 8
Chapter 8

09:52


Chapter 9
Chapter 9

09:40


Chapter 10
Chapter 10

09:30


Chapter 11
Chapter 11

08:35


Chapter 12
Chapter 12

11:50


Chapter 13
Chapter 13

09:54


Chapter 14
Chapter 14

07:28


Chapter 15
Chapter 15

08:13


Chapter 16
Chapter 16

08:41


Chapter 17
Chapter 17

07:58


Chapter 18
Chapter 18

08:21


Chapter 19
Chapter 19

07:31


Chapter 20
Chapter 20

10:03


Chapter 21
Chapter 21

08:41


Chapter 22
Chapter 22

05:52


Chapter 23
Chapter 23

09:54


Chapter 24
Chapter 24

06:18


Chapter 25
Chapter 25

05:52


Chapter 26
Chapter 26

05:10


Chapter 27
Chapter 27

05:32


Chapter 28
Chapter 28

08:52


Chapter 29
Chapter 29

06:29


Chapter 30
Chapter 30

07:36


Chapter 31
Chapter 31

07:25


Chapter 32
Chapter 32

07:43


Chapter 33
Chapter 33

11:45


Chapter 34
Chapter 34

05:31


Chapter 35
Chapter 35

07:15


Chapter 36
Chapter 36

08:27


Chapter 37
Chapter 37

11:42


Chapter 38
Chapter 38

10:07


Chapter 39
Chapter 39

07:47


Chapter 40
Chapter 40

08:08


Chapter 41
Chapter 41

08:46


Chapter 42
Chapter 42

09:28


Chapter 43
Chapter 43

10:39


Chapter 44
Chapter 44

10:37


Chapter 45
Chapter 45

06:00


Chapter 46
Chapter 46

09:40


Chapter 47
Chapter 47

08:47


Chapter 48
Chapter 48

09:28


Chapter 49
Chapter 49

06:56


Chapter 50
Chapter 50

08:36


Chapter 51
Chapter 51

07:10


Chapter 52
Chapter 52

08:26


Chapter 53
Chapter 53

14:41