The Storyteller's Secret - From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don't-logo

The Storyteller's Secret - From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don't

Carmine Gallo

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Description:

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. I

Language:

English

Length:

8h 15m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:45


Chapter 2
Chapter 2

11:46


Chapter 3
Chapter 3

17:57


Chapter 4
Chapter 4

17:12


Chapter 5
Chapter 5

13:38


Chapter 6
Chapter 6

16:14


Chapter 7
Chapter 7

12:25


Chapter 8
Chapter 8

11:45


Chapter 9
Chapter 9

13:31


Chapter 10
Chapter 10

11:42


Chapter 11
Chapter 11

10:41


Chapter 12
Chapter 12

09:20


Chapter 13
Chapter 13

13:48


Chapter 14
Chapter 14

15:01


Chapter 15
Chapter 15

15:21


Chapter 16
Chapter 16

09:17


Chapter 17
Chapter 17

10:53


Chapter 18
Chapter 18

10:10


Chapter 19
Chapter 19

10:02


Chapter 20
Chapter 20

11:31


Chapter 21
Chapter 21

09:30


Chapter 22
Chapter 22

08:41


Chapter 23
Chapter 23

11:05


Chapter 24
Chapter 24

18:04


Chapter 25
Chapter 25

13:08


Chapter 26
Chapter 26

11:57


Chapter 27
Chapter 27

14:57


Chapter 28
Chapter 28

12:38


Chapter 29
Chapter 29

08:46


Chapter 30
Chapter 30

12:33


Chapter 31
Chapter 31

13:34


Chapter 32
Chapter 32

12:30


Chapter 33
Chapter 33

11:36


Chapter 34
Chapter 34

13:06


Chapter 35
Chapter 35

12:00


Chapter 36
Chapter 36

16:29


Chapter 37
Chapter 37

11:33


Chapter 38
Chapter 38

10:17


Chapter 39
Chapter 39

11:22


Chapter 40
Chapter 40

11:39


Chapter 41
Chapter 41

06:14


Chapter 42
Chapter 42

00:45