The Triumph of William McKinley - Why the Election of 1896 Still Matters-logo

The Triumph of William McKinley - Why the Election of 1896 Still Matters

Karl Rove

From New York Times bestselling author and political mastermind Karl Rove comes a fresh look at President William McKinley who found a message that healed his nation, pried his party away from its bosses, and extended its reach to forge a governing majority that lasted thirty years. Many of the changes that the country experienced in 1896 match those of today: A rising immigrant population made traditional white Protestants a shrinking share of the electorate, an economic upheaval led to rising inequality, and there was little common ground between the two parties. McKinley's campaign found answers to many of these challenges, which is why it is so relevant to what ails our politics now. A talented politician and reserved Ohioan, McKinley (called "The Major") changed the arc of American history by running the first truly modern presidential campaign. Knowing he didn't stand a chance with the GOP's traditional base of supporters, he did the unthinkable and reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic Church leaders. Running on the slogan "The Man Against the Bosses," McKinley also took on the moneymen who controlled the party by doling out favors. He even deployed what we would consider modern tactics, including micro-targeting voters with the use of the latest technology. Above all, he offered bold and controversial answers to the nation's most pressing challenge: how to make a new, more global economy work for everyone. And although he alienated factions within his party and longtime allies, he won the White House. The 1896 election is a compelling drama in its own right, but McKinley's brilliant strategies offer important and powerful lessons for both political parties today.

From New York Times bestselling author and political mastermind Karl Rove comes a fresh look at President William McKinley who found a message that healed his nation, pried his party away from its bosses, and extended its reach to forge a governing majority that lasted thirty years. Many of the changes that the country experienced in 1896 match those of today: A rising immigrant population made traditional white Protestants a shrinking share of the electorate, an economic upheaval led to rising inequality, and there was little common ground between the two parties. McKinley's campaign found answers to many of these challenges, which is why it is so relevant to what ails our politics now. A talented politician and reserved Ohioan, McKinley (called "The Major") changed the arc of American history by running the first truly modern presidential campaign. Knowing he didn't stand a chance with the GOP's traditional base of supporters, he did the unthinkable and reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic Church leaders. Running on the slogan "The Man Against the Bosses," McKinley also took on the moneymen who controlled the party by doling out favors. He even deployed what we would consider modern tactics, including micro-targeting voters with the use of the latest technology. Above all, he offered bold and controversial answers to the nation's most pressing challenge: how to make a new, more global economy work for everyone. And although he alienated factions within his party and longtime allies, he won the White House. The 1896 election is a compelling drama in its own right, but McKinley's brilliant strategies offer important and powerful lessons for both political parties today.
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Description:

From New York Times bestselling author and political mastermind Karl Rove comes a fresh look at President William McKinley who found a message that healed his nation, pried his party away from its bosses, and extended its reach to forge a governing majority that lasted thirty years. Many of the changes that the country experienced in 1896 match those of today: A rising immigrant population made traditional white Protestants a shrinking share of the electorate, an economic upheaval led to rising inequality, and there was little common ground between the two parties. McKinley's campaign found answers to many of these challenges, which is why it is so relevant to what ails our politics now. A talented politician and reserved Ohioan, McKinley (called "The Major") changed the arc of American history by running the first truly modern presidential campaign. Knowing he didn't stand a chance with the GOP's traditional base of supporters, he did the unthinkable and reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic Church leaders. Running on the slogan "The Man Against the Bosses," McKinley also took on the moneymen who controlled the party by doling out favors. He even deployed what we would consider modern tactics, including micro-targeting voters with the use of the latest technology. Above all, he offered bold and controversial answers to the nation's most pressing challenge: how to make a new, more global economy work for everyone. And although he alienated factions within his party and longtime allies, he won the White House. The 1896 election is a compelling drama in its own right, but McKinley's brilliant strategies offer important and powerful lessons for both political parties today.

Language:

English

Length:

15h 12m


Chapters

Free Sample

05:00

Introduction
Introduction

00:46


Chapter 1
Chapter 1

43:14


Chapter 2
Chapter 2

40:35


Chapter 3
Chapter 3

40:55


Chapter 4
Chapter 4

37:38


Chapter 5
Chapter 5

41:51


Chapter 6
Chapter 6

20:30


Chapter 7
Chapter 7

40:02


Chapter 8
Chapter 8

37:57


Chapter 9
Chapter 9

32:22


Chapter 10
Chapter 10

32:10


Chapter 11
Chapter 11

28:00


Chapter 12
Chapter 12

22:48


Chapter 13
Chapter 13

21:46


Chapter 14
Chapter 14

27:47


Chapter 15
Chapter 15

23:27


Chapter 16
Chapter 16

23:47


Chapter 17
Chapter 17

27:53


Chapter 18
Chapter 18

29:19


Chapter 19
Chapter 19

19:03


Chapter 20
Chapter 20

31:11


Chapter 21
Chapter 21

21:50


Chapter 22
Chapter 22

33:54


Chapter 23
Chapter 23

24:23


Chapter 24
Chapter 24

32:02


Chapter 25
Chapter 25

28:48


Chapter 26
Chapter 26

31:09


Chapter 27
Chapter 27

34:15


Chapter 28
Chapter 28

35:00


Chapter 29
Chapter 29

40:44


Chapter 30
Chapter 30

07:39