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The Victory Lab - The Secret Science of Winning Campaigns-logo

The Victory Lab - The Secret Science of Winning Campaigns

Sasha Issenberg

The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
More Information

Description:

The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Language:

English

Narrators:

Michael Goldstrom

Length:

13h 1m


Chapters

Chapter 1
Chapter 1

00:18


Chapter 2
Chapter 2

05:11


Chapter 3
Chapter 3

07:00


Chapter 4
Chapter 4

04:56


Chapter 5
Chapter 5

03:11


Chapter 6
Chapter 6

04:02


Chapter 7
Chapter 7

05:59


Chapter 8
Chapter 8

05:12


Chapter 9
Chapter 9

05:30


Chapter 10
Chapter 10

05:18


Chapter 11
Chapter 11

04:51


Chapter 12
Chapter 12

04:58


Chapter 13
Chapter 13

04:30


Chapter 14
Chapter 14

05:51


Chapter 15
Chapter 15

05:31


Chapter 16
Chapter 16

06:00


Chapter 17
Chapter 17

03:22


Chapter 18
Chapter 18

06:00


Chapter 19
Chapter 19

04:57


Chapter 20
Chapter 20

05:08


Chapter 21
Chapter 21

05:01


Chapter 22
Chapter 22

04:55


Chapter 23
Chapter 23

06:32


Chapter 24
Chapter 24

05:01


Chapter 25
Chapter 25

04:57


Chapter 26
Chapter 26

04:51


Chapter 27
Chapter 27

04:34


Chapter 28
Chapter 28

05:37


Chapter 29
Chapter 29

05:33


Chapter 30
Chapter 30

06:58


Chapter 31
Chapter 31

04:42


Chapter 32
Chapter 32

04:48


Chapter 33
Chapter 33

05:03


Chapter 34
Chapter 34

07:27


Chapter 35
Chapter 35

05:10


Chapter 36
Chapter 36

04:49


Chapter 37
Chapter 37

07:19


Chapter 38
Chapter 38

03:57


Chapter 39
Chapter 39

04:49


Chapter 40
Chapter 40

04:52


Chapter 41
Chapter 41

03:03


Chapter 42
Chapter 42

04:41


Chapter 43
Chapter 43

04:43


Chapter 44
Chapter 44

05:25


Chapter 45
Chapter 45

03:54


Chapter 46
Chapter 46

03:47


Chapter 47
Chapter 47

04:09


Chapter 48
Chapter 48

05:54


Chapter 49
Chapter 49

06:24


Chapter 50
Chapter 50

05:29


Chapter 51
Chapter 51

01:59


Chapter 52
Chapter 52

05:05


Chapter 53
Chapter 53

05:15


Chapter 54
Chapter 54

04:25


Chapter 55
Chapter 55

04:08


Chapter 56
Chapter 56

03:55


Chapter 57
Chapter 57

04:28


Chapter 58
Chapter 58

05:19


Chapter 59
Chapter 59

04:57


Chapter 60
Chapter 60

04:24


Chapter 61
Chapter 61

05:12


Chapter 62
Chapter 62

05:47


Chapter 63
Chapter 63

05:39


Chapter 64
Chapter 64

01:22


Chapter 65
Chapter 65

05:20


Chapter 66
Chapter 66

03:58


Chapter 67
Chapter 67

03:36


Chapter 68
Chapter 68

04:47


Chapter 69
Chapter 69

03:20


Chapter 70
Chapter 70

03:49


Chapter 71
Chapter 71

04:23


Chapter 72
Chapter 72

04:08


Chapter 73
Chapter 73

03:54


Chapter 74
Chapter 74

02:39


Chapter 75
Chapter 75

04:49


Chapter 76
Chapter 76

04:37


Chapter 77
Chapter 77

05:22


Chapter 78
Chapter 78

06:37


Chapter 79
Chapter 79

05:23


Chapter 80
Chapter 80

05:38


Chapter 81
Chapter 81

04:27


Chapter 82
Chapter 82

05:11


Chapter 83
Chapter 83

05:49


Chapter 84
Chapter 84

05:01


Chapter 85
Chapter 85

04:56


Chapter 86
Chapter 86

05:49


Chapter 87
Chapter 87

05:07


Chapter 88
Chapter 88

05:15


Chapter 89
Chapter 89

04:01


Chapter 90
Chapter 90

04:28


Chapter 91
Chapter 91

04:06


Chapter 92
Chapter 92

03:49


Chapter 93
Chapter 93

03:41


Chapter 94
Chapter 94

05:46


Chapter 95
Chapter 95

04:51


Chapter 96
Chapter 96

04:48


Chapter 97
Chapter 97

05:42


Chapter 98
Chapter 98

05:27


Chapter 99
Chapter 99

04:43


Chapter 100
Chapter 100

04:42


Chapter 101
Chapter 101

05:37


Chapter 102
Chapter 102

04:35


Chapter 103
Chapter 103

04:57


Chapter 104
Chapter 104

04:01


Chapter 105
Chapter 105

04:16


Chapter 106
Chapter 106

04:04


Chapter 107
Chapter 107

03:57


Chapter 108
Chapter 108

03:40


Chapter 109
Chapter 109

03:35


Chapter 110
Chapter 110

05:19


Chapter 111
Chapter 111

05:19


Chapter 112
Chapter 112

05:30


Chapter 113
Chapter 113

05:31


Chapter 114
Chapter 114

02:19


Chapter 115
Chapter 115

03:36


Chapter 116
Chapter 116

04:40


Chapter 117
Chapter 117

04:00


Chapter 118
Chapter 118

03:36


Chapter 119
Chapter 119

04:13


Chapter 120
Chapter 120

05:04


Chapter 121
Chapter 121

05:38


Chapter 122
Chapter 122

03:52


Chapter 123
Chapter 123

03:26


Chapter 124
Chapter 124

04:39


Chapter 125
Chapter 125

04:10


Chapter 126
Chapter 126

06:35


Chapter 127
Chapter 127

06:02


Chapter 128
Chapter 128

05:37


Chapter 129
Chapter 129

05:48


Chapter 130
Chapter 130

03:15


Chapter 131
Chapter 131

03:59


Chapter 132
Chapter 132

04:09


Chapter 133
Chapter 133

05:30


Chapter 134
Chapter 134

03:14


Chapter 135
Chapter 135

05:16


Chapter 136
Chapter 136

04:43


Chapter 137
Chapter 137

05:12


Chapter 138
Chapter 138

03:03


Chapter 139
Chapter 139

04:05


Chapter 140
Chapter 140

04:20


Chapter 141
Chapter 141

04:52


Chapter 142
Chapter 142

04:31


Chapter 143
Chapter 143

03:27


Chapter 144
Chapter 144

03:09


Chapter 145
Chapter 145

05:10


Chapter 146
Chapter 146

05:16


Chapter 147
Chapter 147

04:53


Chapter 148
Chapter 148

03:43


Chapter 149
Chapter 149

03:49


Chapter 150
Chapter 150

04:25


Chapter 151
Chapter 151

04:27


Chapter 152
Chapter 152

04:46


Chapter 153
Chapter 153

04:50


Chapter 154
Chapter 154

04:42


Chapter 155
Chapter 155

03:38


Chapter 156
Chapter 156

04:41


Chapter 157
Chapter 157

04:51


Chapter 158
Chapter 158

05:44


Chapter 159
Chapter 159

05:58


Chapter 160
Chapter 160

05:26


Chapter 161
Chapter 161

05:42


Chapter 162
Chapter 162

05:03


Chapter 163
Chapter 163

04:33


Chapter 164
Chapter 164

05:01


Chapter 165
Chapter 165

03:57


Chapter 166
Chapter 166

00:36