The Yugo - The Rise and Fall of the Worst Car in History-logo

The Yugo - The Rise and Fall of the Worst Car in History

Jason Vuic

More Information

Description:

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo...at the bottom.

Language:

English

Narrators:

Erik Synnestvedt

Length:

8h 58m


Chapters

Free Sample

05:00

Introduction
Introduction

17:30


Chapter 1
Chapter 1

32:35


Chapter 2
Chapter 2

23:55


Chapter 3
Chapter 3

19:51


Chapter 4
Chapter 4

29:16


Chapter 5
Chapter 5

22:47


Chapter 6
Chapter 6

31:55


Chapter 7
Chapter 7

32:47


Chapter 8
Chapter 8

35:28


Chapter 9
Chapter 9

27:19


Chapter 10
Chapter 10

30:42


Chapter 11
Chapter 11

32:29


Chapter 12
Chapter 12

38:03


Chapter 13
Chapter 13

29:59


Chapter 14
Chapter 14

32:20


Chapter 15
Chapter 15

31:31


Chapter 16
Chapter 16

33:26


Chapter 17
Chapter 17

29:44


Chapter 18
Chapter 18

06:20


Chapter 19
Chapter 19

00:24