Think Simple - How Smart Leaders Defeat Complexity-logo

Think Simple - How Smart Leaders Defeat Complexity

Ken Segall

Simplicity is arguably the most potent weapon in business-attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from twelve years working as Steve Jobs's advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was not just visible in Apple's products. You could see it in the way the company organized, innovated, advertised, sold at retail, and provided customer service. In practice, simplicity was Jobs's most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But, while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over forty men and women from a wide range of industries, in companies big and small, established and up-and-coming, famous and below under the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, many display interesting similarities. From Jerry Greenfield, you'll hear how Ben & Jerry's grew from local to gl

Simplicity is arguably the most potent weapon in business-attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from twelve years working as Steve Jobs's advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was not just visible in Apple's products. You could see it in the way the company organized, innovated, advertised, sold at retail, and provided customer service. In practice, simplicity was Jobs's most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But, while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over forty men and women from a wide range of industries, in companies big and small, established and up-and-coming, famous and below under the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, many display interesting similarities. From Jerry Greenfield, you'll hear how Ben & Jerry's grew from local to gl
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Simplicity is arguably the most potent weapon in business-attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from twelve years working as Steve Jobs's advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was not just visible in Apple's products. You could see it in the way the company organized, innovated, advertised, sold at retail, and provided customer service. In practice, simplicity was Jobs's most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But, while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over forty men and women from a wide range of industries, in companies big and small, established and up-and-coming, famous and below under the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, many display interesting similarities. From Jerry Greenfield, you'll hear how Ben & Jerry's grew from local to gl

Language:

English

Length:

7h 31m


Chapters

Chapter 1
Chapter 1

00:13


Chapter 2
Chapter 2

04:22


Chapter 3
Chapter 3

04:51


Chapter 4
Chapter 4

04:35


Chapter 5
Chapter 5

04:38


Chapter 6
Chapter 6

03:32


Chapter 7
Chapter 7

06:06


Chapter 8
Chapter 8

03:59


Chapter 9
Chapter 9

04:27


Chapter 10
Chapter 10

07:25


Chapter 11
Chapter 11

02:59


Chapter 12
Chapter 12

07:14


Chapter 13
Chapter 13

06:47


Chapter 14
Chapter 14

05:31


Chapter 15
Chapter 15

05:22


Chapter 16
Chapter 16

03:20


Chapter 17
Chapter 17

03:32


Chapter 18
Chapter 18

07:59


Chapter 19
Chapter 19

07:48


Chapter 20
Chapter 20

06:27


Chapter 21
Chapter 21

03:04


Chapter 22
Chapter 22

07:02


Chapter 23
Chapter 23

06:14


Chapter 24
Chapter 24

07:23


Chapter 25
Chapter 25

08:03


Chapter 26
Chapter 26

06:03


Chapter 27
Chapter 27

07:14


Chapter 28
Chapter 28

04:36


Chapter 29
Chapter 29

06:55


Chapter 30
Chapter 30

07:45


Chapter 31
Chapter 31

05:51


Chapter 32
Chapter 32

04:59


Chapter 33
Chapter 33

04:21


Chapter 34
Chapter 34

04:02


Chapter 35
Chapter 35

05:29


Chapter 36
Chapter 36

05:49


Chapter 37
Chapter 37

05:25


Chapter 38
Chapter 38

04:42


Chapter 39
Chapter 39

07:18


Chapter 40
Chapter 40

04:03


Chapter 41
Chapter 41

04:23


Chapter 42
Chapter 42

05:37


Chapter 43
Chapter 43

06:19


Chapter 44
Chapter 44

07:34


Chapter 45
Chapter 45

04:36


Chapter 46
Chapter 46

05:23


Chapter 47
Chapter 47

04:54


Chapter 48
Chapter 48

07:07


Chapter 49
Chapter 49

04:24


Chapter 50
Chapter 50

04:41


Chapter 51
Chapter 51

04:39


Chapter 52
Chapter 52

06:08


Chapter 53
Chapter 53

06:18


Chapter 54
Chapter 54

04:53


Chapter 55
Chapter 55

05:55


Chapter 56
Chapter 56

05:41


Chapter 57
Chapter 57

04:04


Chapter 58
Chapter 58

05:26


Chapter 59
Chapter 59

04:45


Chapter 60
Chapter 60

05:09


Chapter 61
Chapter 61

05:44


Chapter 62
Chapter 62

05:23


Chapter 63
Chapter 63

07:17


Chapter 64
Chapter 64

05:31


Chapter 65
Chapter 65

04:43


Chapter 66
Chapter 66

03:51


Chapter 67
Chapter 67

04:44


Chapter 68
Chapter 68

04:39


Chapter 69
Chapter 69

07:21


Chapter 70
Chapter 70

04:34


Chapter 71
Chapter 71

06:48


Chapter 72
Chapter 72

06:08


Chapter 73
Chapter 73

04:38


Chapter 74
Chapter 74

06:11


Chapter 75
Chapter 75

06:57


Chapter 76
Chapter 76

06:37


Chapter 77
Chapter 77

06:04


Chapter 78
Chapter 78

06:43


Chapter 79
Chapter 79

04:31


Chapter 80
Chapter 80

05:54


Chapter 81
Chapter 81

06:11


Chapter 82
Chapter 82

04:08


Chapter 83
Chapter 83

01:03


Chapter 84
Chapter 84

00:30