Thinking in New Boxes - A New Paradigm for Business Creativity-logo

Thinking in New Boxes - A New Paradigm for Business Creativity

Luc De Brabandere

More Information

Description:

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN "box"—figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn't a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Bo

Language:

English

Narrators:

Alan Iny

Length:

11h 2m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:37


Chapter 2
Chapter 2

00:15


Chapter 3
Chapter 3

05:13


Chapter 4
Chapter 4

07:08


Chapter 5
Chapter 5

05:44


Chapter 6
Chapter 6

08:15


Chapter 7
Chapter 7

04:44


Chapter 8
Chapter 8

05:35


Chapter 9
Chapter 9

07:31


Chapter 10
Chapter 10

06:54


Chapter 11
Chapter 11

05:47


Chapter 12
Chapter 12

05:08


Chapter 13
Chapter 13

07:20


Chapter 14
Chapter 14

06:07


Chapter 15
Chapter 15

06:25


Chapter 16
Chapter 16

05:57


Chapter 17
Chapter 17

05:57


Chapter 18
Chapter 18

06:56


Chapter 19
Chapter 19

04:23


Chapter 20
Chapter 20

04:05


Chapter 21
Chapter 21

04:09


Chapter 22
Chapter 22

05:08


Chapter 23
Chapter 23

05:23


Chapter 24
Chapter 24

05:29


Chapter 25
Chapter 25

05:13


Chapter 26
Chapter 26

05:46


Chapter 27
Chapter 27

05:09


Chapter 28
Chapter 28

06:58


Chapter 29
Chapter 29

06:21


Chapter 30
Chapter 30

06:14


Chapter 31
Chapter 31

04:33


Chapter 32
Chapter 32

05:30


Chapter 33
Chapter 33

05:54


Chapter 34
Chapter 34

06:45


Chapter 35
Chapter 35

06:27


Chapter 36
Chapter 36

05:25


Chapter 37
Chapter 37

06:20


Chapter 38
Chapter 38

04:42


Chapter 39
Chapter 39

04:46


Chapter 40
Chapter 40

04:40


Chapter 41
Chapter 41

06:50


Chapter 42
Chapter 42

08:32


Chapter 43
Chapter 43

06:52


Chapter 44
Chapter 44

05:44


Chapter 45
Chapter 45

05:15


Chapter 46
Chapter 46

05:09


Chapter 47
Chapter 47

04:44


Chapter 48
Chapter 48

04:22


Chapter 49
Chapter 49

05:06


Chapter 50
Chapter 50

08:06


Chapter 51
Chapter 51

06:02


Chapter 52
Chapter 52

06:11


Chapter 53
Chapter 53

01:58


Chapter 54
Chapter 54

07:03


Chapter 55
Chapter 55

03:46


Chapter 56
Chapter 56

07:32


Chapter 57
Chapter 57

06:38


Chapter 58
Chapter 58

05:53


Chapter 59
Chapter 59

07:26


Chapter 60
Chapter 60

08:16


Chapter 61
Chapter 61

05:45


Chapter 62
Chapter 62

06:49


Chapter 63
Chapter 63

07:34


Chapter 64
Chapter 64

06:51


Chapter 65
Chapter 65

04:59


Chapter 66
Chapter 66

06:15


Chapter 67
Chapter 67

04:36


Chapter 68
Chapter 68

06:01


Chapter 69
Chapter 69

06:46


Chapter 70
Chapter 70

07:17


Chapter 71
Chapter 71

06:27


Chapter 72
Chapter 72

06:41


Chapter 73
Chapter 73

07:38


Chapter 74
Chapter 74

05:39


Chapter 75
Chapter 75

04:35


Chapter 76
Chapter 76

05:07


Chapter 77
Chapter 77

05:35


Chapter 78
Chapter 78

06:45


Chapter 79
Chapter 79

02:30


Chapter 80
Chapter 80

04:29


Chapter 81
Chapter 81

05:29


Chapter 82
Chapter 82

08:14


Chapter 83
Chapter 83

05:59


Chapter 84
Chapter 84

06:40


Chapter 85
Chapter 85

05:32


Chapter 86
Chapter 86

07:03


Chapter 87
Chapter 87

05:16


Chapter 88
Chapter 88

07:02


Chapter 89
Chapter 89

08:46


Chapter 90
Chapter 90

08:26


Chapter 91
Chapter 91

06:35


Chapter 92
Chapter 92

07:24


Chapter 93
Chapter 93

07:31


Chapter 94
Chapter 94

07:05


Chapter 95
Chapter 95

02:33


Chapter 96
Chapter 96

05:43


Chapter 97
Chapter 97

04:21


Chapter 98
Chapter 98

05:39


Chapter 99
Chapter 99

05:50


Chapter 100
Chapter 100

06:50


Chapter 101
Chapter 101

05:28


Chapter 102
Chapter 102

05:01


Chapter 103
Chapter 103

05:31


Chapter 104
Chapter 104

04:14


Chapter 105
Chapter 105

07:49


Chapter 106
Chapter 106

07:50


Chapter 107
Chapter 107

06:58


Chapter 108
Chapter 108

07:50


Chapter 109
Chapter 109

05:59


Chapter 110
Chapter 110

04:21


Chapter 111
Chapter 111

07:05


Chapter 112
Chapter 112

04:56


Chapter 113
Chapter 113

00:39