We First - How Brands and Consumers Use Social Media to Build a Better World-logo

We First - How Brands and Consumers Use Social Media to Build a Better World

Simon Mainwaring

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
More Information

Description:

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

Language:

English

Narrators:

John Lee

Length:

10h 25m


Chapters

Introduction
Introduction

17:39


Chapter 1
Chapter 1

40:20


Chapter 2
Chapter 2

53:49


Chapter 3
Chapter 3

47:12


Chapter 4
Chapter 4

45:16


Chapter 5
Chapter 5

39:22


Chapter 6
Chapter 6

58:44


Chapter 7
Chapter 7

46:17


Chapter 8
Chapter 8

47:48


Chapter 9
Chapter 9

51:51


Chapter 10
Chapter 10

41:54


Chapter 11
Chapter 11

38:07


Chapter 12
Chapter 12

40:20


Chapter 13
Chapter 13

51:54


Chapter 14
Chapter 14

05:12