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Why Business People Speak Like Idiots - A Bullfighter's Guide-logo

Why Business People Speak Like Idiots - A Bullfighter's Guide

Brian Fugere

"This is just the kind of synergistic, customer-centric, upsell-driven, out-of-the-box, customizable, strategically tactical, best-of-breed thought leadership that will help our clients track to true north. Let's fly this up the flagpole and see where the pushback is." It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity. This is not because of some evil corporate conspiracy. It's actually the result of four traps - obscurity, anonymity, hard sell, and tedium - that transform us from funny, honest, and engaging weekend people to boring business stiffs. But for you, this epidemic of bull and boredom is a real opportunity. All those human beings who trudged to work Monday morning want something better. They don't want disclaimers, nonpromises, sugar-coated news, or canned speeches. They want someone to capture their imagination, stir their enthusiasm, and tell them the truth. And once you learn to recognize and rise above the four traps, you can be that voice they're looking for. Grab your cape and sharpen your sword. It's time to fight the bull! If you think you smell something at work, there's probably good reason - bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight. This is a book for all those who want to climb the corpora

"This is just the kind of synergistic, customer-centric, upsell-driven, out-of-the-box, customizable, strategically tactical, best-of-breed thought leadership that will help our clients track to true north. Let's fly this up the flagpole and see where the pushback is." It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity. This is not because of some evil corporate conspiracy. It's actually the result of four traps - obscurity, anonymity, hard sell, and tedium - that transform us from funny, honest, and engaging weekend people to boring business stiffs. But for you, this epidemic of bull and boredom is a real opportunity. All those human beings who trudged to work Monday morning want something better. They don't want disclaimers, nonpromises, sugar-coated news, or canned speeches. They want someone to capture their imagination, stir their enthusiasm, and tell them the truth. And once you learn to recognize and rise above the four traps, you can be that voice they're looking for. Grab your cape and sharpen your sword. It's time to fight the bull! If you think you smell something at work, there's probably good reason - bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight. This is a book for all those who want to climb the corpora
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Description:

"This is just the kind of synergistic, customer-centric, upsell-driven, out-of-the-box, customizable, strategically tactical, best-of-breed thought leadership that will help our clients track to true north. Let's fly this up the flagpole and see where the pushback is." It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity. This is not because of some evil corporate conspiracy. It's actually the result of four traps - obscurity, anonymity, hard sell, and tedium - that transform us from funny, honest, and engaging weekend people to boring business stiffs. But for you, this epidemic of bull and boredom is a real opportunity. All those human beings who trudged to work Monday morning want something better. They don't want disclaimers, nonpromises, sugar-coated news, or canned speeches. They want someone to capture their imagination, stir their enthusiasm, and tell them the truth. And once you learn to recognize and rise above the four traps, you can be that voice they're looking for. Grab your cape and sharpen your sword. It's time to fight the bull! If you think you smell something at work, there's probably good reason - bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight. This is a book for all those who want to climb the corpora

Language:

English

Narrators:

Chelsea Hardaway, Jon Warshawsky, Alan Sklar

Length:

4h 41m


Chapters

Chapter 1
Chapter 1

05:02


Chapter 2
Chapter 2

05:00


Chapter 3
Chapter 3

04:43


Chapter 4
Chapter 4

05:06


Chapter 5
Chapter 5

05:02


Chapter 6
Chapter 6

05:00


Chapter 7
Chapter 7

04:48


Chapter 8
Chapter 8

05:26


Chapter 9
Chapter 9

05:26


Chapter 10
Chapter 10

05:20


Chapter 11
Chapter 11

04:30


Chapter 12
Chapter 12

04:27


Chapter 13
Chapter 13

04:20


Chapter 14
Chapter 14

05:02


Chapter 15
Chapter 15

05:01


Chapter 16
Chapter 16

03:48


Chapter 17
Chapter 17

03:39


Chapter 18
Chapter 18

04:23


Chapter 19
Chapter 19

04:23


Chapter 20
Chapter 20

04:07


Chapter 21
Chapter 21

04:16


Chapter 22
Chapter 22

04:33


Chapter 23
Chapter 23

04:20


Chapter 24
Chapter 24

04:16


Chapter 25
Chapter 25

04:14


Chapter 26
Chapter 26

04:22


Chapter 27
Chapter 27

04:17


Chapter 28
Chapter 28

04:02


Chapter 29
Chapter 29

05:54


Chapter 30
Chapter 30

05:32


Chapter 31
Chapter 31

05:33


Chapter 32
Chapter 32

05:23


Chapter 33
Chapter 33

05:00


Chapter 34
Chapter 34

05:02


Chapter 35
Chapter 35

05:08


Chapter 36
Chapter 36

05:02


Chapter 37
Chapter 37

04:59


Chapter 38
Chapter 38

05:00


Chapter 39
Chapter 39

04:43


Chapter 40
Chapter 40

03:44


Chapter 41
Chapter 41

05:07


Chapter 42
Chapter 42

05:05


Chapter 43
Chapter 43

05:04


Chapter 44
Chapter 44

04:57


Chapter 45
Chapter 45

04:23


Chapter 46
Chapter 46

04:07


Chapter 47
Chapter 47

04:00


Chapter 48
Chapter 48

04:25


Chapter 49
Chapter 49

04:21


Chapter 50
Chapter 50

04:20


Chapter 51
Chapter 51

04:23


Chapter 52
Chapter 52

04:21


Chapter 53
Chapter 53

04:25


Chapter 54
Chapter 54

04:12


Chapter 55
Chapter 55

06:17


Chapter 56
Chapter 56

05:09


Chapter 57
Chapter 57

05:03


Chapter 58
Chapter 58

05:00


Chapter 59
Chapter 59

05:02


Chapter 60
Chapter 60

02:11