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Women Want More

Michael J. Silverstein

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more-much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: andIn the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime-bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more-much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: andIn the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime-bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."
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Description:

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more-much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: andIn the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime-bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

Language:

English

Narrators:

Kate Sayre, John Butman, Kellie Fitzgerald

Length:

10h 15m


Chapters

Chapter 1
Chapter 1

07:51


Chapter 2
Chapter 2

09:04


Chapter 3
Chapter 3

06:20


Chapter 4
Chapter 4

11:07


Chapter 5
Chapter 5

10:08


Chapter 6
Chapter 6

10:32


Chapter 7
Chapter 7

10:45


Chapter 8
Chapter 8

09:16


Chapter 9
Chapter 9

09:20


Chapter 10
Chapter 10

09:21


Chapter 11
Chapter 11

10:15


Chapter 12
Chapter 12

11:52


Chapter 13
Chapter 13

10:25


Chapter 14
Chapter 14

09:14


Chapter 15
Chapter 15

07:38


Chapter 16
Chapter 16

10:39


Chapter 17
Chapter 17

09:20


Chapter 18
Chapter 18

10:06


Chapter 19
Chapter 19

06:26


Chapter 20
Chapter 20

07:39


Chapter 21
Chapter 21

10:41


Chapter 22
Chapter 22

11:33


Chapter 23
Chapter 23

12:00


Chapter 24
Chapter 24

11:58


Chapter 25
Chapter 25

10:25


Chapter 26
Chapter 26

10:21


Chapter 27
Chapter 27

10:06


Chapter 28
Chapter 28

06:21


Chapter 29
Chapter 29

07:02


Chapter 30
Chapter 30

11:28


Chapter 31
Chapter 31

10:12


Chapter 32
Chapter 32

10:46


Chapter 33
Chapter 33

10:26


Chapter 34
Chapter 34

09:54


Chapter 35
Chapter 35

10:49


Chapter 36
Chapter 36

10:41


Chapter 37
Chapter 37

10:06


Chapter 38
Chapter 38

05:33


Chapter 39
Chapter 39

10:50


Chapter 40
Chapter 40

10:05


Chapter 41
Chapter 41

11:58


Chapter 42
Chapter 42

08:22


Chapter 43
Chapter 43

12:01


Chapter 44
Chapter 44

11:42


Chapter 45
Chapter 45

10:43


Chapter 46
Chapter 46

10:22


Chapter 47
Chapter 47

08:52


Chapter 48
Chapter 48

09:01


Chapter 49
Chapter 49

11:14


Chapter 50
Chapter 50

11:08


Chapter 51
Chapter 51

10:42


Chapter 52
Chapter 52

10:33


Chapter 53
Chapter 53

10:34


Chapter 54
Chapter 54

06:39


Chapter 55
Chapter 55

08:35


Chapter 56
Chapter 56

07:49


Chapter 57
Chapter 57

11:33


Chapter 58
Chapter 58

11:48


Chapter 59
Chapter 59

11:29


Chapter 60
Chapter 60

10:40


Chapter 61
Chapter 61

11:15


Chapter 62
Chapter 62

10:07