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Aurelius Podcast

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Episode 30 with Dave Malouf

Episode 30 highlights with Dave Malouf: - What is ResearchOps and DesignOps? - Challenges of operationalizing research and design in growing organizations and how to overcome them - Dave’s tips and insights in how to grow design and research in your company more efficiently - Who owns “ResearchOps” and what does that person(s) do? - How to determine when you should be thinking about DesignOps and ResearchOps


Episode 29 with Jorge Arango

Episode 29 highlights with Jorge Arango: - The similarities between physical architecture and UX design - Tips we can apply from the process of architecture to digital design - How to think about physical spaces to inform the digital information spaces you create - Feedback loops in digital information spaces - How the rate of change in physical buildings vs. digital spaces has changed our expectations as a culture - The ways language greatly impact our expectations and design of digital...


Episode 28 with Jim Kalbach on Experience Mapping and Design in Business

Episode 28 highlights with Jim Kalbach: - What is the difference between user experience, customer experience and marketing - Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education - Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work - What is the true secret to becoming a kick ass design leader - The long term effects of even the smallest UX...


Episode 27 with Brianna Sylver

Listen to Episode 27 for highlights with Brianna Sylver including: - The difference between user research and market research -Using both market research and user research to build a better design strategy - Why market research may not be what you think it is - How and when you should think about doing user research more like a market researcher - Project mindset vs. product mindset - Tactical vs. strategic UX design


Inside Aurelius - 002 with Joseph Szczesniak and Zack Naylor

- The technology stack that we built Aurelius with and how it’s evolved over time - Understanding common development terms to better communicate design ideas - An inside look at how Joseph and Zack make decisions about the product and the company - Behind the scenes views and opinions on making technology upgrades and feature prioritizations - How we build Aurelius like Wyatt Earp


Episode 20 with Aarron Walter

Episode 20 highlights - What does a high functioning design team look like and how are they organized? - The three types of successful enterprise UX organization models - How companies like Target, Spotify, Netfilx, Google and more are doing designops and great UX design at scale - Creating and sharing user research findings across your organization


Inside Aurelius - 001 with Zack Naylor and Joseph Szczesniak

First episode of our new series, Inside Aurelius where Zack Naylor and Joseph Szczesniak, co-founders at Aurelius discuss important topics and the inner workings of Aurelius. This episode's topics include: - Why we made aurelius v2 and how we got there - How we used user research and customer feedback to completely re-design and re-develop our product and company focus UX design, science and art - How Joseph, our CTO took an interest in UX as a developer and how UX can enrich a developers...


Episode 19 with Mariah Hay

- How Mariah came into Human Centered Design from an Industrial Design background - Doing user research and how to include developers/technologists - What are customer feedback loops, how to create and act on them at scale - What it takes to build a truly customer centered organization - How Pluralsight conducts, analyzes and applies user research at scale - The process of Directed Discovery and how to do it - Doing human centered design at scale with a large and growing team - How to...


Episode 18 with Patrick Campbell

Aurelius Podcast Episode 18 Highlights - How user research directly applies to making businesses more successful - Doing customer research to inform pricing strategy - Figuring out what is most valuable to your customers - Using customer research to develop buyer personas - How you’re probably doing surveys wrong and how to fix that - Helping people understand what you learned from user research and put it to use - Potential pitfalls of building and using personas and how you can avoid them


Episode 17 with Erika Hall

Erika Hall, co-founder at Mule Design on the Aurelius podcast Episode 17 highlights: - Use research and design to create products and systems that are more balanced - Where to start helping your company make a bigger impact with user research - “Startup” culture and why it can be very unhealthy and unproductive - Why some companies still aren’t doing user research and how you can help - How having shared goals boosts collaboration and creativity


Episode 16 with Andy Vitale

Andy Vitale, Director of UX at Polaris Industries on the Aurelius podcast Episode 16 highlights: - What makes experiences valuable - Getting a “seat at the table for design” - How to grow from a designer into a design leader - Speaking the language of business to sell your ideas - How to tie design decisions to business metrics


Episode 15 with Indi Young

Episode 15 highlights: - Non dominant thinking styles, diversity in product design and user research - Difference between problem space research and solutions research and why it matters - The concept of “thinking styles” in research and how to apply them in UX design - How machine learning and AI can create emergent experiences in the future - Different types of empathy (cognitive and emotional), what they are and how to use each one - A brilliant, tactical example of how to make sense of...


Episode 14 with Steve Portigal

Aurelius podcast episode 14 with Steve Portigal Full show notes here: - Why you should be doing [more] user research - How to convince your stakeholders that user research is important - 3 approaches to building brilliant products and features (and which one is best) - Convincing your stakeholders and leaders to do (more) user research - What is a user research process to make sure you’re learning the right things - The difference between research analysis and research...


Episode 13 with Andy Budd

Episode 13 highlights: - The beginnings of Clearleft - How the UX agency to client relationship has changed - Designing like a detective - Gathering the right evidence to do great UX design - The tools and application are of design thinking - How to go from research, synthesis and insights into actual design - Dangers of “research theater” and how to avoid them - Getting past the obvious solutions to create your most brilliant designs


Episode 12 with Tomer Sharon

Episode 12 highlights: - Tomer Sharon’s user research tool at WeWork, Polaris - Tomer Sharon on Democratizing UX - What is user research - What makes up a key insight and how to create them - How to do user research the right way - What questions can user research answer - Difference between finding out what customer want vs what they need - Research nuggets, what they are and how to create them


Episode 11 with Christina Wodtke

Episode 11 highlights: - Why understanding a business model is critical for designers - Using design to do more than make a great interface or a sexy advertisement - Humanizing business and letting design/design thinking drive how business gets done - What OKRs are, where they’re used and how to do them - How Christina has used OKRs for both business and her own life - Embracing business metrics as designers - How you can be more innovative than Steve Jobs - Tools and techniques for looking...


Episode 10 with Jeff Patton

Episode 10 highlights: - What product discovery is and how to do it - The wrong way to do user research and how to avoid it - A process to make sure you’re building products and features that solve real problems - When product discovery starts and ends - 4 steps to conducting product discovery - The importance, and dangers, confidence level in design or product ideas


Episode 9 with Melissa Perri

In this episode we talk about: - Melissa’s approach to product strategy - Setting good strategic goals for our product and user experiences - The difference between shipping features and shipping GOOD features - How to do user research to actually drive innovation - Case study examples from Melissa on how she used user research to increase user acquisition - Using product and UX goals to tie up into larger company vision and strategy Free product strategy blueprint:...


Episode 8 with Audrey Crane

Episode 8 highlights: Audrey’s concept of “give me a napkin” Knowing how and when to step backwards from a prescribed solution to find the problem to solve Working with your team and stakeholders so you can make a meaningful contribution as a designer How we can find, and solve, the right problems as designers UX designers and product managers working together successfully Who owns the advocacy for and voice of the customer? Audrey was so much fun to talk with. As a partner at DesignMap, she...


Episode 7 with Jeff Gothelf

Episode 7 highlights: - Jeff's definition of product strategy - Bringing clarity to the process of building a product strategy - The difference between brand and product strategy, and how they work together - The single biggest factor that holds most companies back from having a great product strategy - Building a product roadmap and strategy that actually works - How to empower your teams to solve problems instead of only building features Who owns the product strategy? Product managers or...