Brandbeats Podcast by BASIC®

Our team celebrated Juneteenth and discussed the legacy of this momentous occasion. What’s the historical significance? Why should it be a national holiday? Press play to hear our answers to these questions as well as our stories and perspectives.

We continue our discussion from the last episode with a few new faces. This time, we dive deeper into colorism as well as anti-Blackness in our respective communities. Hear us chat about the minority experience in America, and challenge yourself to confront your own biases. Press play and join us for another enlightening conversation.

The loss of George Floyd and so many innocent Black lives at the hands of police around the country has reached a breaking point. The world is collectively outraged at these injustices, and in this episode of Brandbeats, we talk about revolution, healing, solidarity, and the Black experience in America. Join us for this ongoing discussion.

The outbreak has, out of necessity, forced consumers into a specific niche and made survivalist subculture the new norm. Facemask sales are through the roof and, even bigger than fashion, the outbreak has given rise to new habits and lifestyles. Could the values of post-apocalyptic and dystopian literature and entertainment make their way into the larger cultural consciousness? Hit play and let’s discuss.

The world has changed drastically within the past month. What are some shifts that have occurred culturally, socially, and within our industry? Tune in and find out with our first live episode of Brandbeats.

The digital conversation has become increasingly heated within the past few years. How did this come about? What are the implications of "cancel" culture? Is there room for nuance and gray area? What does democratization do for future dialogue? Join the discussion as we talk about Internet infighting with Webby Awards executive producer Steve Marchese.

What is appropriation, and what are its cultural implications? Who’s behind the Lil Miquela character? How do people decide who gets a “pass” for appropriative or even borderline problematic behavior? We unravel these mysteries in the new episode of Brandbeats.

After learning from our in-house analyst Russell Pinke, this episode of Brandbeats takes a deep dive into the data. How can insight and imagination coexist? When does a best practice outlast its shelf life? Could metric dependence bring about the decline of our industry? We explore these questions with Russell in S3E13 of Brandbeats.

When it comes to ComplexCon, we cover a lot of ground in this latest episode. What impact do collabs have on business? Why are brands becoming more tangible and nostalgic? Which brands capitalize on storytelling, and which capitalize on hype? Find out in this episode of Brandbeats.

Beliefs. Values. Morals. These things guide the biggest religions and also the biggest brands. We break down the parallels between spirituality and business in this latest episode of Brandbeats.

From Sandy Hook Promise to Bstroy, it seems like brands all across the country are protesting gun violence yet have been met with opposition. Are these campaigns effective? Do they send the right message? We explore these questions in the latest episode of Brandbeats.

A lot has happened recently, and we're here to talk about it. All of it. Quite possibly our longest episode to date, we ask each other questions like: what's the difference between an industry plant and a real artist? Why is augmented reality so terrifying? Is Lil Miquela more human than actual humans? And so, so much more. Tune in and satisfy your listening pleasure.

In today’s mass-produced, open-source market, how can we tell which products are real and which are fake? What impact do counterfeits have on brands? Let’s get to the bottom of this ongoing phenomenon.

What happens when brands abandon their lanes? Will this deviation from specialties have a lasting effect on our business? Is this shift sustainable? Join us on Brandbeats as we take a deep dive into these questions.

Who are the big players in our industry? How have they impacted our craft? What lessons can be learned from them? We explore these questions and more in this special Webby edition of Brandbeats. Cast your Webbys votes through our blog at https://basicagency.com/blog/webbyaoty2019.

Is hype harmful or beneficial to brand success? How does it translate across industries outside of streetwear? What’s the difference between a one-hit wonder and sustained greatness? Get some answers by hitting that play button.

Are awards accurate barometers for success and effectiveness or expensive paperweights? What does being an award-winning agency mean in today’s industry? Let’s find out.

Is it better to work in a group or in solitude? How can collaboration inspire creativity? What should you do to maximize your productivity as a remote employee? Press play and let’s explore.

Brandbeats | S3E2 | The Influence of Space by BASIC®

Why have younger generations embraced analog technology over digital? Is nostalgia a passing fad or a sustainable tactic? What influence has simplicity had on brand trust? We explore these questions and more in this episode.