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Explore Your Enthusiam

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Let's explore the intersection of making art + making money. Whether you just opened your first Etsy shop, or you've been selling your art, design or writing full-time for years - you have the same issues: doubt, motivation and getting it all done. In this podcast we'll explore what you really want from your small business so that you can follow your enthusiasm, make your art and make money. I'll be sharing lessons + insights from my work with crafters, knitwear designers, artists and authors; interviewing makers about what makes their business work; and sharing what I learn as I travel to teach at fiber farmer conventions + arts councils.

Let's explore the intersection of making art + making money. Whether you just opened your first Etsy shop, or you've been selling your art, design or writing full-time for years - you have the same issues: doubt, motivation and getting it all done. In this podcast we'll explore what you really want from your small business so that you can follow your enthusiasm, make your art and make money. I'll be sharing lessons + insights from my work with crafters, knitwear designers, artists and authors; interviewing makers about what makes their business work; and sharing what I learn as I travel to teach at fiber farmer conventions + arts councils.
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Location:

United States

Description:

Let's explore the intersection of making art + making money. Whether you just opened your first Etsy shop, or you've been selling your art, design or writing full-time for years - you have the same issues: doubt, motivation and getting it all done. In this podcast we'll explore what you really want from your small business so that you can follow your enthusiasm, make your art and make money. I'll be sharing lessons + insights from my work with crafters, knitwear designers, artists and authors; interviewing makers about what makes their business work; and sharing what I learn as I travel to teach at fiber farmer conventions + arts councils.

Language:

English


Episodes

220: How do you keep going when everything is GOOD?

8/15/2018
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How do you keep going when everything is GOOD? Or FINE? What if you met your goal, so you're not feeling super motivated? Or you've gotten excited about a new project? How do you keep your consistency on what's already going well? Today's question comes from a Starship Captain who asked, "How do you stay focused on the parts of your business that are already going well, when you've got a new project you're excited about?" I'm going to answer her question in a minute, but first I wanted to...

Duration:00:11:52

219: Branding vs Marketing vs Sales

8/8/2018
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What's your brand? Is worrying about it going to increase your sales? What is translating marketing on Instagram into sales? Today we're going to talk about the difference between branding, marketing and sales, as it's related to your small business. A few weeks ago we talked about increasing sales through marketing on Instagram and then I was talking with a Captain about being sure they were spending their time on SALES, not just on Branding. It got me thinking, there's an important...

Duration:00:27:00

218: What I’m reading: August 2018

8/1/2018
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I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here. (The usual disclaimer applies.) What I read this month: Expecting Adam this articleNot Always HappyKari's articles in the NYTGeek ParentingStealing the Show: How Women are Revolutionizing TelevisionThe Wicked and the Divine: Vol 5 +...

Duration:00:25:01

217: Translate Love into Sales - Your questions answered

7/25/2018
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How do you translate passion into sales? Today I’m answering a question from an Instagram friend! On Instagram, I asked for your questions and IMDCreates asks, “I am scared to ask but here goes I am a crocheter and I am proud of what I do but it doesn't seem to translate into sales how can I change this for my business?” Sales don’t just happen, sales are a result of clear communication. Sales happen because the person who wants what you sell, clearly understands (because you communicated...

Duration:00:16:18

216: When things don't go as planned

7/18/2018
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Now that you've reviewed the year so far, you have probably recognized some things that did not turn out as planned. How do you feel? Do you feel horrible about that? Crushed? How do you handle it when things don't turn out as planned? Disappointments. They happen. I've heard from a lot of you that you actually skip doing your monthly or quarterly review, because you know you didn't hit your goal and you don't wanna acknowledge it. But here's the thing: You have to acknowledge where you...

Duration:00:34:16

215: Goals vs Systems: How to reach your 2018 goal

7/11/2018
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You need a goal. And a system. What if you don't need a goal to do what you need to do? Let's talk about what a goal is good at, and not good at, and get you ready for the rest of the year! Welcome to the second half of 2018. This is the perfect time to look at the goals you set in January and be real with yourself. Are you truly working on them? Have you made progress? What do you need in order to work on them? Today we're going to talk about what to do AFTER you set a goal...and we're...

Duration:00:14:52

214: What I'm reading: June 2018

7/4/2018
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I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here. (The usual disclaimer applies.) What I read this month: When They Call You a Terrorist: A Black Lives Matter MemoirDietlandHoward's EndAngel's TipIf You Were HereThe ExThe WifeBuffy the Vampire Slayer, Season 11Ancillary Sword and...

Duration:00:19:21

213: Your questions answered: blogging, benefits and slowing sales

6/27/2018
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This week I answered questions from my Instagram followers! collekecreations devotedquilterchristmastreegiftsbcastielfrancescaabram Listen in and get free access to the whole library of podcast transcripts at TaraSwiger.com/podcast213

Duration:00:29:50

212: Announcement! Insight to a personal decision

6/20/2018
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This week I make a big announcement - we're becoming foster parents! In today's Very Special Episode I explain what that means, how it all works and where we are in the process. Plus I share a very sweet story about my Poppy. Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast212

Duration:00:46:04

211: On my 36th birthday

6/13/2018
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It's my birthday month, and that means it's time to review my year and share the lessons I learned from another year on the earth. Links I mentioned: Map Your BusinessEssentialEnthusiasm.com Past Birthday posts: 353433323130292827 Listen in and get your free transcript at TaraSwiger.com/podcast211

Duration:00:23:45

210: Fit it all together: Your marketing plan

6/6/2018
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Emails. Instagram. YouTube. Facebook. How can you possibly do all the marketing stuff you "should" do? And how can you be sure it's going to be worth your time? The key is to make it all work together - today I'm going to teach you how to think about your marketing so you can make it time effective and increase your sales. Links I mentioned Craft Your Marketing Listen in and get your free workbook at TaraSwiger.com/podcast210

Duration:00:23:34

209: What I'm Reading: May 2018

5/30/2018
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I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here. (The usual disclaimer applies.) What I’m reading How Reading Changed my LifeDear Farenheit 451: Love and Heartbreak in the StacksComplete Book of Essential Oils and Aromatherapy,And Now We Have Everything,Ancillary JusticeA...

Duration:00:17:27

208: How to get stuff done when you don't want to

5/23/2018
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This week I'm going to talk about something I haven't figured out yet. I'm still working on it, and I know we ALL go through it. How do you get stuff done when you really don't feel it and when you know your best work comes from your enthusiasm? Links I mentioned: Take Care of Yourself with Tara Swiger Listen in and get your free transcript at TaraSwiger.com/podcast208

Duration:00:14:52

207: The emotional side of uncertainty

5/16/2018
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How do you deal with the emotional high and lows in your business? We talked about how to deal with financial uncertainty in your biz, but how about the emotional side of it? Links I mentioned: Ep 205 - What I’m Reading: April 2018Ep 204 - Dealing with uncertainty: Your questions answered Listen in and get your free transcript at TaraSwiger.com/podcast207

Duration:00:21:30

206: Combat Information Overwhelm: your questions answered

5/9/2018
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Books! Podcasts! Classes! How do you handle Information overwhelm? How do you learn what you need to learn and not just totally sidetracked and overwhelmed? Today I’m answering a listener’s question on how to avoid information overwhelm. Links I Mentioned: SelmaLHamilton.comCreativeLiveMap Your Business Listen in and get your free transcript at TaraSwiger.com/podcast206

Duration:00:15:53

205: What I'm Reading: April 2018

5/2/2018
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I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here. (The usual disclaimer applies.) What I’m reading Crushing IthereThe Wisdom of SundaysUnmedicated, the Four Pillars of Natural WellnessThe Perfect NannyThe Left Hand of DarknessAmericanah Listen in and get access to the whole library...

Duration:00:14:55

204: Dealing with uncertainty: Your questions answered

4/25/2018
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How do you manage the uncertainty and slow times in your business? Today I’m answering a question from listener Kristina. Kristina’s question: How do you handle uncertainty in your business? I have up months and down months. Links I mentioned: Pay YourselfEpisode 162: How to launch your next product or design Listen in and get your free transcript at TaraSwiger.com/podcast204

Duration:00:18:17

203: Advice to a new business owner: Your question answered

4/18/2018
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What would I go back in time to tell myself, right as I was starting my first business? Today I’m answering a listener’s question and traveling back in time to give myself advice! Links I mentioned: CC of JavaPurl DesignAll my books and programs Trust yourself (the post from July 2013)Episode 14: Be YourselfEssentialEnthusiasm.com Listen in and get your free transcript at TaraSwiger.com/podcast203

Duration:00:17:16

202: Best Advice Ever: Your Questions Answered

4/11/2018
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What's the best piece of advice I've received for my business? Today I'm answering a question from one of the listeners to talk about three different pieces of advice that have shaped my business. Links I mentioned: MadebyMEEIttyBiz.comHavi BrooksKari ChapinCooperative PressMarket YourselfGary Vaynerchuk's Document, Don't Createmy YouTube channelTake Care of Yourself with Tara Swiger@taraswiger on IG@essentialenthusiasm on IG How I quit my day job series, written in 2009: IntroIt starts...

Duration:00:19:54

201: What I'm Reading: March 2018

4/4/2018
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I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here. (The usual disclaimer applies.) What I read The Crossroads of Should and MustA Wrinkle in TimeBalzac and the Little Chinese SeamstressKindredNovels from Book of The Month: Eleanor Oliphant is Completely FineNot That I Could TellMore...

Duration:00:17:30