Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales-logo

Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales

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Location:

United States

Language:

English


Episodes

038: Q4 Is Coming and It’s Gonna Be Your Biggest Yet, Here’s Your Prep List

8/15/2019
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038: Q4 Is Coming and It's Gonna Be Your Biggest Yet, Here's Your Prep ListThe biggest art-selling time of the year is right around the corner, and it's time to start preparing for it. Here's our official prep list for 2019 - every task you should do NOW in order to maximize your art sales THEN.Show NotesArt Storefronts (mention our show for a special offer!)checkGoogle AnalyticscheckFacebook PixelcheckRate and Review the Art Marketing Podcast on iTunesTranscribeRead the transcribeComing...

Duration:00:29:51

037: Art Merchandising + Additional Revenue Sources

6/6/2019
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037: Art Merchandising + Additional Revenue SourcesWhy the proper merchandising of your artwork can make all the difference, and thinking outside the box to expand your revenue sources and generate additional income.Show NotesFor an example of awesome merchandising, check out how Mathieu Laca shows off his metal prints in this video.checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeComing up on the Art...

Duration:00:21:19

036: Pop-Ups? Yes, Pop-Ups!

5/23/2019
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036: Pop-Ups? Yes, Pop-Ups! A rant on attention, a analogy on pop ups, and why whether you like them or not you need to be using them Show Notes checkRate and Review the Art Marketing Podcast on iTunes Transcribe Read the transcribe Coming soon! Brought To You By Art Storefronts We help artists & photographers open and run their own art gallery business online. Related Episodes 46ACFE Here are episodes that dovetail with today's. Art Marketing Topics What would you like to learn about...

Duration:00:25:37

035: The Cost of Acquiring Your Customers

5/17/2019
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035: The Cost of Acquiring Customers for ArtistsThe cost to acquire a customer, why I can afford to lose $ on them and you can't, and some strategy and perspective on how to best approach your marketing.Show Notes Just how effective are these print giveaway contests? Here's how it worked for Megh. Here's how it worked for Mathieu. Here's how it worked for John. Rate and Review the Art Marketing Podcast on iTunesTranscribeRead the transcribe- [Patrick] Coming up on the art marketing podcast...

Duration:00:19:36

034: Learning from Black Friday 2018

12/6/2018
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34: Learning from Black Friday 2018With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion.Show NotescheckFor more on validating your work: Episode 13 and Episode 14.For more on doing things that don't scale: Episode 22. checkQ4 is ending soon. Request a Demo from Art Storefronts to learn get started in time for a fresh start in 2019.checkRate and Review the...

Duration:00:33:29

033: Using Facebook Ads WITHOUT a Warm Audience

11/8/2018
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033: Using Facebook Ads WITHOUT a Warm AudienceJust getting started with Facebook Ads, or don't yet have a warm audience? Here's how to add a little more data and a lot more confidence to your strategy.Show NotescheckSUPPLEMENTAL VIDEO: How to point multiple ads to the same Facebook/Instagram post.What's a "warm audience"? Start with this episode. checkQ4 is coming. Request a Demo from Art Storefronts to learn how you can make the most of it with your own art gallery website.checkRate and...

Duration:00:25:28

032: How to Get Your Art Noticed

9/20/2018
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💣How to Get Your Art NoticedQ4 is coming...How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed.Show NotescheckAlyssa's Email from MailchimpcheckAlyssa's Blog PostcheckEmoji One Chrome ExtensioncheckActual FB post we created from Alyssa's emailcheckRelated Episode: 029: Your 4th Quarter Marketing AuditcheckRelated Episode: 030: How to Create LTV Audiences for Facebook/Instagram AdscheckRate and Review the Art Marketing Podcast on iTunes3 Part...

Duration:00:20:49

031: Adding Facebook Contests to Your Q4 Strategy

9/13/2018
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Adding Facebook Contests to Your Q4 StrategyRunning contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today.Show NotescheckRelated Episode: 018: Facebook Messenger is the New EmailcheckRelated Episode: 020: Facebook Contests with ManyChat and MessengercheckRelated Episode: 021: Mathieu Laca on Running a Print Giveaway Contest with ManyChatcheckRate and Review the Art Marketing Podcast on iTunesTranscribeRead...

Duration:00:35:45

030: How to Create LTV Audiences for Facebook/Instagram Ads

8/30/2018
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How to Create LTV Audiences for Facebook/Instagram AdsHow to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven't thought of, and thoughts on targeting to cold audiences in Q4. Show NotescheckRelated Episode: 029: Your 4th Quarter Marketing Audit check Download: Data Spreadsheet TemplatecheckRate and Review the Art Marketing Podcast on iTunesTranscribeRead the transcribeComing soon!Brought To You By Art StorefrontsWe help artists &...

Duration:00:36:47

029: Your 4th Quarter Marketing Audit

8/22/2018
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029: Your 4th Quarter Marketing AuditThe (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians.Show NotescheckDownload:Data Spreadsheet TemplatecheckVideo: How to upload your data to a Facebook audiencecheckAndrew Chen's Tweets : The KardashianscheckRate and Review the Art Marketing Podcast on iTunesTranscribeRead the transcribeComing up on this edition of...

Duration:00:26:43

028: Augmented Reality: The New Standard for Buying Art

6/14/2018
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028: Augmented Reality: The New Standard for Buying ArtWelcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website.Show NotescheckIntroducing Live Preview with Augmented RealitycheckWATCH: Having some fun with AR at the Art Institute of Chicago[FOR CUSTOMERS] How to Enable AR on Your SItecheckRate and Review the Art Marketing Podcast on iTunesTranscribeRead the transcribeComing up on today's...

Duration:00:24:29

027: The Art Show Playbook

4/25/2018
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027: The Art Show PlaybookIn this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites.Show NotescheckWatch this to Prepare Your Mindset for Art Show SeasoncheckCheck out Randy Hufford’s booth set-upcheckLearn more about the Wall Preview ToolcheckHere is the video on Uploading Your Contacts to FacebookcheckVIDEO: 10 Ways to Get People Into Your Chatbotcheck005: Building Your Email List...

Duration:00:26:00

026: You Made a Sale, Congrats, Now the Work Begins

4/12/2018
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026: You Made a Sale, Congrats, Now the Work BeginsHow to make the most of closing a sale and ensure that that first-time customer becomes a repeat customer – whether their experience was positive, negative, or neutral.Show NotescheckFor an example of what Facebook Messenger marketing can do, play around with the Art Storefronts chatbot.checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the Show Notes and TranscribeTranscribeRead the transcribeComing up on the...

Duration:00:19:40

025: Creating an Art Marketing Plan for 2018 and Beyond

4/4/2018
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025: Creating an Art Marketing Plan for 2018 and BeyondFrom communicating with your audience in the right way to running sales, here's everything we've learned about crafting a powerful art marketing plan for 2018, 2019, and beyond.Show NotescheckJab, Jab, Jab, Right Hook by Gary Vaynerchukcheck018: Facebook Messenger is the New Emailcheck020: Facebook Contests with ManyChat and Messengercheck021: Mathieu Laca on Running a Print Giveaway Contest with ManyChatcheckRate and Review the Art...

Duration:00:24:31

024: Do Artists Still Need Websites?

3/28/2018
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024: Do Artists Still Need Websites?In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites.Show NotescheckRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeComing up on the Art Marketing Podcast, we're talking about attention, to website or not, and Facebook, and Instagram, and hashtags, and eBay, and...

Duration:00:24:56

023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year

2/20/2018
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023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year The day Megh Knappenberger decided to give her painting career a real shot, she had $0.28 in her business account – here's how she found a passionate niche of buyers and made it to $200k+ in her first year. Show Notes Megh Knappenberger's Site check"The Original Six" product page checkMegh's business bank account the day she started checkRate and Review the Art Marketing Podcast on iTunes checkDownload the PDF of the show...

Duration:00:35:15

022: Doing Things That Don’t Scale

2/15/2018
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022: Doing Things That Don't ScaleMaking the case for doing things that would never work if your art business grows larger, and why these marketing tasks can actually be some of the most powerful.​Doing something in your business that does not scale? ​We want to hear about it. Show NotesHere's the post from Caroline that got us thinking about doing things that don't scale:Paul Graham's Do Things That Don't Scalecheck019: Art Marketing Playbook - OvertimecheckRate and Review the Art Marketing...

Duration:00:16:29

021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat

1/24/2018
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021: Mathieu Laca on Running a Print Giveaway Contest with ManyChatFine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat.Show NotesMathieu Laca on InstagramcheckMathieu Laca's website018: Facebook Messenger is the New Emailcheck020: Facebook Contests with ManyChat and MessengercheckRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show...

Duration:00:26:18

020: Facebook Contests with ManyChat and Messenger

1/9/2018
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020: Facebook Contests with ManyChat and MessengerA free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week.#01 - Artist Mathieu LacaMathieu's Website : English Version or French Version.#02 - The Van Gogh PrintHere is the print he used for the giveaway:#03 - Two Organic PostsOne on Facebook and one on Instagram.Facebook PostInstagram PostNotice on the Facebook post we asked entrants to tag a friend to enter. For Instagram, we can't integrate ManyChat the same...

Duration:00:28:01

019: Art Marketing Playbook – Overtime

12/4/2017
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019: Art Marketing Playbook - OvertimeSome bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails.Show Notes017: The Holiday Art Marketing Playbook018: Facebook Messenger is the New Emailcheck001: How to Combine Online and Offline Selling with Artist Kim Vergil ​checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribecheckDownload the PDF of a...

Duration:00:25:43