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Art of the Float

Arts & Culture Podcasts

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.


United States


Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.




240: Holiday Wrap-Up

Another wild year is coming to a close… in this episode, the crew shares how their holiday sales are going - including some recording-breaking days and someone who didn’t do a single thing for Black Friday or Small Business Saturday and has no regrets about it. Each person reflects on how the year has been professionally and personally, and how important it is to set strong boundaries, stick to your priorities, and remember your own self-care. You’ve heard it before, but it bears repeating...


239: Drew is Raising his Prices!

Warning: There's a bad word in this episode! It’s a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the time to raise the cost of admission a bit. Dylan, coming up on ten years in business, shares how price increases have gone for him over the years, as Kim recently implemented her first price increase in three years. You’ll hear some tips and strategies that helped Drew feel more...


238: Diving into Selling Your Float Center

Adult Language Notice! Joey and Grace Le Penne from Mountain Float Spa are fresh out of the float center ownership world… they closed on the sale of their center just a couple of weeks ago, so they joined the crew to share how their float love story started, how it grew and evolved, and why letting it go was the best decision for them after 8 years. From love at first float to navigating tense moments and the stress it added to their marriage, they share their journey of getting burned out,...


237: Altered States of Consciousness

What happens when you explore the power of “pulling aside the veil”? Dr. Victor Zelek, a licensed Clinical Psychologist and Neuropsychologist joins the pod crew to talk about the power of the brain. Dr. Zelek shares a little history about how floating was used to treat alcoholism in Russia in the 80s. As a self-described “psychonaut”, his work dives into the depths of exploring altered states of consciousness, with the use of psychedelics, including tools beyond the scope of substances. He...


236: Buying or Selling a Business

If you’re thinking about buying an existing business… or selling yours, there are some key things to think about in order to increase your chances of success. In this episode, Amy Reed, who actually doesn’t own a float center, joins the crew to talk about her acquisition of a well-established yoga studio. Her heart-centered approach is one to which many float center owners can relate. Amy shares the behind-the-scenes decisions she had to make when evaluating taking over, why “staging” is...


235: The MidAtlantic Float Friends

We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New Jersey, Pennsylvania, Maryland, and the surrounding area have come together to truly walk the talk. They meet regularly, share supplies, and truly support each other in a way that only floaty people would understand. We invited Jeanne Mills of Ocean Elements and Dawn Goldbacker on to share some stories and talk about why and how they came...


234: Holiday Promo Brainstorm

It’s mid-October. Do you know what your holiday promotions are? NO? Don’t worry… neither does the crew! But don’t worry, you’ll get a smorgasbord of ideas to jump start your own brainstorming process. From member incentives to gift card discounts and gifts to nurture and show appreciation for your most loyal guests - you’ll surely spark some ideas to get a jump start on your holiday planning in this episode. You’ll even hear why one co-host is anxiously awaiting the next big winter storm,...


233: When it Rains...

You know the old saying, “when it rains, it pours into Kim’s center”, right? In tonight’s episode, Kim tells the watery tales of flash floods causing water to pour through the front doors during a new employee’s 3rd shift alone. The old, historic building has presented many water challenges in the past, but like running any float center, it often feels like a game of whack-a-mole. As soon as one issue is fixed, another one pops up, as is the case with the water flooding into the reception...


232: 2021 Float Con Drama Re-cap

It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we’re going behind the scenes to find out what really happened at the Float Conference in Milwaukee this year, and just what happened to cause frustration for some virtual attendees. Gloria and Kim, both Float Conference board members, attended the event live and provide a recap of some of their favorite talks and workshops. This was the 10th annual conference, and it...


231: Jeremy Jacob - Float Conference Special

Jeremy Joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of falling in love with his wife <3 Sponsors HelmBot ( I-Sopod Float Tank ( Mindfull Solutions (


230: MC Flux - Float Conference Special

Join us for another Float Conference Special episode! today we sit down with the illustrious MC Flux! We find out how he first got into float research, speaking at float conferences and how he deals with stress. Sponsors HelmBot ( I-Sopod Float Tank ( Mindfull Solutions (


229: Stephen Johnson - Float Conference Special

Drew and Dylan chat with Stephen Johnson about how he started speaking at the Float Conference, how floating provides an opportunity to view your own consciousness, as well as psychedelics. Join us for a fun insightful conversation! Get your Float Conference tickets now at! Sponsors HelmBot ( I-Sopod Float Tank ( Mindfull Solutions (


228: Client Acquisition Versus Client Retention

Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a paid ad. You’ll also walk away with a few tips about how to encourage booking the next float, how to cull your email list, and why segmentation is a powerful...


227: Creating a Client Profile (and Why!) with Business Coach Lauree Ostrofsky

In what section of the bookstore would you find your ideal client? It’s an intriguing question posed by our guest in this episode, Lauree Ostrofsky. Lauree is a business coach and marketing consultant who helps women build strong businesses and feel more confident putting themselves out there in a bigger way. She’s the author of Simply Leap: Seven Lessons on Facing Fear & Enjoying the Crap out of Your Life and I’m Scared and Doing it Anyway, a book about her brain tumor diagnosis at age 28....


226: Target Demographics With Graham & Ashkahn

As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You’ll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float, Sukhino Float Center, and Float On - sort of. The crew dives into the differences between your...


225: Float Conference 2021 Hype with Ashkahn & Graham!

Everyone’s favorite podcast crews are all together at once! This week, the infamous Grashkahn - Graham and Ashkahn join the Art of the Float to talk about the upcoming Float Conference! This is the TENTH annual event, so we asked them how it feels to be on year 3 of releasing the conference into the wild. Because it’s been a minute since the whole salty crew has been together, we also had to travel through time to see how pandemic life has been for the dynamic duo - sharing a household and...


224: Float Research Collective Roundtable Discussion

We are so excited to share the roundtable discussion that took place after Dr. Feintsein laid out his vision for the Float Research Collective. Thanks to everyone who participated in this! Sponsors HelmBot ( I-Sopod Float Tank ( Mindfull Solutions (


223: We've Got Issues

It’s been a minute since the crew has seen each other, so this episode is a hodgepodge of personal stories, big news bombs, and inspirational growth. While Gloria was dealing with the demands of buying and taking over another location and replacing toilets and HVAC systems, Drew was off on vacation, working on his tan for the first time in four years. He’s finally ready to step back to work ON his business, not AT it so much, and gushes about an amazing employee he found who is empowering...


222 DR. Feinstein Float Research Collective Brainstorm Speech

Dr Feinstein walks us throught his vision of the Float Research Collective and invites you to join and work in different groups within the FRC! Sponsors HelmBot ( I-Sopod Float Tank ( Mindfull Solutions (


221: Float Orientations Part 2 (Room Intros)

Because the orientation is such an important step in the float journey, we continue last week’s conversation, but focusing on what happens inside the float suite and float pod/tank itself, and how to ensure you’re accounting for those random, “but why” situations - like the times you might need to shut off the water at the main control. Ouch. You’ll hear ideas for including “performance support” to ease friction and anxiety points for your guests, what sorts of customizations you might...