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Makers of Sport® Podcast

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A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.

A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.
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A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.




Episode 100: Jeremy Mitchell, Founder & Creative Director of Mitchell Bat Co.

"It's 100% about relationships. Probably the most important part of Mitchell Bat is the people I've met along the way that I consider true friends or trusted advisors." Jeremy Mitchell, agency creative director, web designer and most notably founder of Mitchell Bat Co., joined the podcast for episode 100 to discuss his passion project; a company that provides custom, hand-painted wooden bats to passionate & passive baseball fans, corporations and brands alike. Jeremy discusses how his...


Episode 81: Ambassadors of Sports Design Panel, MLC Connect 2016

On this week's episode, we go behind-the-scenes at Major Level Creative Connect (MLC Connect) 2016 with a panel that Todd Radom, Brian Gundell and myself were asked speak on called "Ambassadors of Sports Design". We come together for a no-holds-barred discussion on the state of industry, how each of us are ambassadors of sports design and what we can do gain credibility and drive industry forward in regards to professionalism and advocacy. For visual reference, the deck for this...


Episode 80: Amy Lukas, Cameron Smith, Molly Mazzolini; Co-Founders; Infinite Scale

"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications." Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders & creative partners of Infinite Scale—join the show to tell the story of their environmental design firm. The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding...


Episode 78: Dylan Boyd, Managing Director, L.A. Dodgers Accelerator

"There's money & there's smart money. We believe there is capital, then there's creative capital." Dylan Boyd, Managing Director of the Dodgers Accelerator, joins the show to talk tech startups in the sports industry. Dylan tells his story and how he got into startups beginning with founding a digital agency that he grew to 80 people. We define some common terms in startups to give listeners who may not be familiar a basic education for beginning to understand the industry. In addition,...


Episode 76: Sloane Kelley, Senior Director of Content, PGA Tour Digital

"For us it's gotta be about innovation across the board...for 'The Tour', we've gotta make sure we're doing everything we can to meet our fans on the platforms where they are and bring them some amazing stuff." Sloane Kelley, Senior Director of Content at the PGA Tour, joins the show to discuss her storied career working in digital for brands such as Coca-Cola, Harry Potter, Buffalo Wild Wings, Dell and more. Beginning agency-side, Sloane gives us some insight into transitioning from...


Episode 75 (Halftime): Donating Your Creativity

COMMUNITY CONTENT PREVIEW A rare public Halftime episode as they are for paid Community members only now. I just felt this initiative is something worth sharing to everyone that may be interested. Many of us have worked hard in our creative discipline of choice to hone our skills and get better project-by-project. We often get frustrated when we see big-revenue companies or organizations soliciting spec work and running design contests for creative they can and should pay for. However,...


Episode 74: Brian Lindstrom, Art Director, Trek Bicycle; Illustrator, Bases Loaded Series

"You need to put food on the table. You need to do things you need to do to have a life. But, at the same time you need to feed your soul a little bit too." Brian Lindstrom, art director at Trek, joined the podcast this week to discuss his career designing for physical products in the consumer brand space for brands such as Oakely, Skullcandy and now Trek. We discuss Brian's education pursuing an M.F.A. in Design, how being a California kid with Midwest roots plays into his work, why he...


Episode 73: Tim O'Shaughnessy, Broadcast Art Director, ESPN

“You should start spending a half-hour a day learning Cinema 4D to advance your design repertoire. It's not hard, it will make you better.” ESPN College Football, Mike & Mike, NBA on ESPN, the 2014 World Cup—do these brands ring a bell? Our guest this week is Tim O'Shaughnessy, broadcast art director at ESPN, and has worked on graphics packages for each of these TV brands. We discuss Tim's undergrad degree in psychology and how it aids him in his work as an art director and empathizing...


Episode 71: Brian Gundell, Brian Gundell Graphic Design Co.

“The best designers are always problem-solvers...[our] job is to figure out how to make this [project] the best it can be.” On this week’s podcast, freelance sports designer Brian Gundell joined the show to discuss his career working in a few different limbs of the sports industry. From agency side to Nike to the MLB to college football recruiting, Brian has an varied history in this niche of design. Brian touches on the importance of to his entry into sports design, as...


Episode 69: Mekale Jackson, Creative Director, St. John's University Athletics

“You can always learn from anyone — you can learn from people older than you, you can earn from people younger than you — always be open. Always be open to critique.” On this week’s podcast, Mekale Jackson from St. John's University athletics joins us to discuss working for New York's college hoops program. Mekale gives us some insight into his background prior to St. John's where he discovered graphic design & Photoshop in college as an English major at the University of Michigan by...


Episode 67: Aaron Masik, Senior Graphic Designer, Upper Deck

“When you get to work in pro sports, these players are their showcase...the message, putting people in the seats, getting people interested in the team and buying merchandise comes before cool graphics.” On this week’s episode, Aaron Masik joined the podcast. Aaron is a senior graphic designer at The Upper Deck Company. Prior to Upper Deck, Aaron had stints in-house at the San Antonio Spurs and the San Diego Padres before making the move into consumer products. We discuss Aaron’s big break...


Episode 66: Jeremy Darlow, Author of Brands Win Championships

"Everyone is trying to find their own 15 minutes online with their's not about that 15 minutes, it's about that 15 years and what are you doing right now to build something that lasts..." On this week's episode, Director of Brand Marketing for Adidas Football & Baseball joined the podcast, Jeremy Darlow. Jeremy is also the author of the book Brands Win Championships. Jeremy brings a psychology background to the world of branding and gives us some insight into how important...


Episode 65 (Halftime): Announcing the Makers of Sport Community

The Internet has given us an uncanny ability to connect to others that share our passions in different regions of the world. Joining online communities is vital for networking purposes, cultivating relationships and professional growth. It has been a long time coming, but today I'm excited to announce the launch of the Makers of Sport Community. Benefits include: Halftime episodes (all will be accessible to community-only from this point forward), transcriptions of those episodes, monthly...


Episode 64: Ben Osborne, Editor-in-Chief, SLAM Magazine

"There's a lot of talented people out there. A lot of smart people. A lot of great writers. A lot of great editors. You gotta work... [Ben on side projects & growth]." On this week’s episode, it's basketball, sneakers and hip-hop as Ben Osborne, Editor-in-Chief of SLAM Magazine joins the podcast. Having been a subscriber of SLAM since 1994, Adam geeks out with Ben on the founding and history of the magazine, as well as how it worked to gain credibility in the world of sports...


Episode 63 (Halftime): Cultivating Relationships

The world is about relationships. Plain and simple. We have relationships with family, friends and even objects. In our professional lives, building relationships are vital for growth both fiscally and skill-wise. In today's Halftime, I discuss why cultivating relationships over time is extremely important and why the "hard sell" is a downfall of creatives in the digital economy. Mentions include: ENFP PersonalityRichard Branson, Virgin8 tips for relationship building in businessSlack My...


Episode 62: Michelle Cruz, Senior Art Director, New York Red Bulls

"I take a lot of pictures...I think for designers, drawing and taking photos is so, so important because you can go back to those photos and find some inspiration and find some great idea." On this week’s episode, Michelle Cruz, Senior Art Director of the New York Red Bulls, joins the podcast to talk about her long career in sports design. Being Puerto Rican born, yet raised as an Army brat in Germany, Michelle brings a unique perspective to sports design drawing inspiration from her time...


Episode 61 (Halftime): Writing as Design

Design is about communication. It is about articulating decisions made from a professional perspective in order to sell something, or have a user do something. Other than speaking verbally, writing is the most important skill set to have when communicating ideas or opinions. On this Halftime, I discuss why the people that are the best at their craft are also good writers and why writing is designing words. In order to be great at what you do, you also MUST be a good communicator. Being able...


Episode 60: Eric Bodamer, Uniform Designer, NHL Division, Adidas

“You need to just need to doodle…don’t even go to the computer until you absolutely know you’ve flushed it out in your head and run through every iteration you possibly could…the computer and Illustrator and Photoshop are just tools…the solution comes from your head, not from the pixels.“ On this week’s episode, Eric Bodamer joins the podcast to give us some insight into his career as uniform designer for the NHL. Having worked at major brands Nike, Abercrombie & Fitch, The...


Episode 59 (Halftime): Subjective vs. Objective

Oftentimes, we creative people run into debates with clients or other stakeholders due to both inserting subjective opinions on the work at hand. These converations are extremely unproductive in all honestly, hard to win when you are not paying for the work. Opinion versus opinion leads to conversations that tend to go nowwhere. In this episode of Halftime, I discuss the difference of being objective versus being objective and why even though as creative people, we tend to have better taste...


Episode 58: Surf Melendez, Managing Director of Content & Creative, Miami Dolphins

"Yearly campaigns shouldn't be a reinvention of who you are. There should be a core of what you are & what you stand for & what you look like." On this week's show, Surf Melendez joins me to discuss his non-traditional path to the Miami Dolphins where he is Managing Director of Content & Creative for the team overseeing a group of talented creatives that are working with ownership to build an in-house agency. From an architecture degree at Florida, to a career in the restaurant industry &...