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Makers of Sport® Podcast

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A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.

A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.
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A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.




Insung Kim, Senior Creative Director, Atlanta Braves

“Working with people is something you need practice with. Everybody has their own agenda, everybody has things that are important to them. You have to respect that but there’s times you have to fight for what you believe in.” Insung Kim joined the show to discuss his cross country journey from enivironmental design in Southern California to Kansas City to now working in the South as Senior Creative Director for the Atlanta Braves. Insung discusses how his immigrant parents supported his...


Barton Damer, Founding Artist & Creative Director, AlreadyBeenChewed

Damer on getting work: "You have to be a hype machine. You have to create hype around yourself and most artists are very uncomfortable doing that because they feel they are bragging or they feel like they are going to get made fun of online." Barton Damer, founding artist and creative director of the boutique 3d animation and motion design studio AlreadyBeenChewed, joined the podcast for a chat about his career and how he has grown his company into one of the leading studios for producing...


Simon Dent of Dark Horses on Sports Teams' Competition for Attention

Simon Dent shares his thoughts on the future competition of sports teams as it regards to selling attention and tickets.


Simon Dent, Founder & Managing Director, Dark Horses

"On a Saturday afternoon when every sports fan is going to watch their chosen sport, there are thousands of brands barking at them whether it's a print paper, online, in stadium on LEDs, in the matchday program; there's all these messages and presumably only the best are going to get taken home with fans and that's what our job is: to be the best messengers." Simon Dent is a former sports business lawyer & agent turned creative agency founder in the U.K. As managing partner of Dark Horses,...


Episode 100: Jeremy Mitchell, Founder & Creative Director of Mitchell Bat Co.

"It's 100% about relationships. Probably the most important part of Mitchell Bat is the people I've met along the way that I consider true friends or trusted advisors." Jeremy Mitchell, agency creative director, web designer and most notably founder of Mitchell Bat Co., joined the podcast for episode 100 to discuss his passion project; a company that provides custom, hand-painted wooden bats to passionate & passive baseball fans, corporations and brands alike. Jeremy discusses how his...


Episode 99: Adam White, Founder/CEO, Front Office Sports

"There's so much emphasis on people getting a job right after they graduate and getting into the workforce. You'd be hard pressed to find a lot more real life lessons than working at a restaurant...the real life world lessons and the things that you learn by serving people is something that can refine skills." Starting a business as a young person takes a lot of courage. You are often looked down upon by older professionals as having too little life & professional experience and too great...


Episode 98: Samuel Silverman, Assistant Director of Creative Media & Branding, Ohio State Football

"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same." Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work. Sam touches on how his passion...


Chris Do of TheFutur talks value based pricing on MoS #97

Chris Do elaborates on why creative people should value their services more and charge accordingly without feeling guilty.


Episode 97: Chris Do, Founder/CEO of Blind™ and TheFutur

"Designer as maker is what is celebrated in school, not designer as entrepreneur; designer as business problem solver. To me, when you're in the mechanics, when you have your hands in the work, it's all production and I make no distinction between doing that versus becoming a brick layer." Creative therapy. That's how I refer to this episode as it takes us down a path MoS hasn't been on before. Chris Do, Emmy award winning creative director, entrepreneur and founder of TheFutur & Blind...


Episode 96: Xavier Jones, Footwear Designer, Reebok

“The Internet is a great tool but you can only learn so much. Actually going to a place physically where you have someone that has [designed] at the highest level, you learn so much more…that experience is invaluable.” FYI: Sneakers are a passion of mine. It's no secret. This episode is quite nerdy on the sneaker talk. Xavier Jones, footwear designer at Reebok, joined the podcast to discuss the footwear design industry and his path to designing for athletes like Shaq and Allen...


Episode 95: Britt Davis, Senior Designer, Atlanta Falcons & ATL United FC

"Share your story, share your process; there might be somebody out there who's like you trying to find out where to start and you might have some insight they can use. Don't be afraid." Britt Davis, senior designer for AMB Sports + Entertainment (i.e. Atlanta Falcons, Atlanta Utd. F.C., Mercedes-Benz Stadium, joined the show to discuss her quick climb to being one of sports design's most notable designers. Her story begins with a creative childhood, supportive family and an undergraduate...


Episode 94: The Baseball NZ Open Branding Project

On this episode, we have a crossover episode of sorts as I bring you the raw and uncut audio from a Q&A on I conducted with Brian Gundell of Brian Gundell Graphic Design Co. and Brandon Moore of the Miami Dolphins regarding their open branding freelance project for Baseball New Zealand. We discuss how the idea came about to publish a public log of process work for branding a sports organization like Baseball NZ, as well as chat about the challenges of working across 3...


Episode 93: Marissa McClain, Sr. Designer and Brand Specialist, Boston Red Sox

"I think that the best design is design you don't notice most of the time, so I have no problem just putting up a beautiful photo if it's a beautiful photo." Marissa McClain, Sr. Designer/Brand Specialist for the Boston Red Sox joined this episode to discuss her passion for fine art & photography, and how it led to a gig with the Red Sox. We discuss her past as a student photographer for the Michigan Wolverines and an intern at Complex Media; as well as how she ended up shooting the Boston...


Episode 92: Tal Lemming, Designer of United Typeface, Owner of Type Supply

"The main job of a typeface is obviously to convey some information; but the second part of that is that it has to convey information with a specific tone or a voice." Tal Lemming, the designer of the sports industry's favorite typeface, joins the podcast to talk typography, designing fonts and type's role in sports design. Having got his start as a graphic designer in the agency scene in Baton Rouge after gradating from LSU, Tal eventually moved to Delaware to become a print designer at...


Episode 91: Shane Mielke, Interactive Creative Director, H.S. Football Coach & Crossfit Athlete

"At the end of the day, I consider myself a creative person. I've taken the time to grow these skills slowly over time and I want to have as much fun as I can on all aspects of a project—whether that's design, animation, etc., to me it's all fun. That is what is going to stop me from burning out." Shane Seminole Mielke does many things—from coaching big-time high school football, to being a Crossfit athlete, to being a designer, developer & animator; he is a jack of all trades. Shane is...


Episode 90: MLC Connect Panel 2017 with Chin Wang, Joe Bosack, Todd Radom & Jon Contino

On this week's episode, I bring you a front seat at MLC Connect 2017 for "The Future of Sports Design" panel with Chin Wang (Creative Director, ESPN the Magazine), Todd Radom (Designer/Illustrator, Todd Radom Design), Joe Bosack (Creative Director, Joe Bosack & Co.) and Jon Contino (Creative Director, Jon Contino Studio)—all former guests of Makers of Sport. The panel is short (about 30 min.), but a lot of knowledge and experience is shared as the panelists touch on how they build...


Episode 89: Alex Center, Design Director for vitaminwater, smartwater & Powerade, The Coca-Cola Co.

"In the past designers were thought of as craftsmen only and were the 'make it pretty department'. We have an uphill battle to convince other people...I think our job and obligation is to showcase the fact that we can be involved in much more than the 'make it pretty' projects. That involves us having different tools in our toolbox and craft shouldn't be the only one." As design director at The Coca-Cola Co., Alex Center has had quite an interesting journey. His story begins with passing...


Episode 88: riCardo Crespo, Chief Creative Officer, Th13teen (LA)

"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication." riCardo Crespo is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that...


Episode 87: Olivia Brestal, Senior Designer & Photographer, Sporting Kansas City

"As a designer, we think as a I always try to make myself a brand." Olivia Brestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs. As a sr. designer & photographer for Sporting KC, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to...


Episode 86: John Costacos, Co-Founder/Art Director, Costacos Brothers Posters

"Two things that helped us be really successful were that we treated the players like people—like everyday guys—[we] had fun with them and didn’t put them on a pedestal. And the second thing is we got them in and out of there fast." There is nothing better than a good story. And boy does John Costacos of the Costacos Brothers have plenty of them. The Costacos Brothers were a legendary poster company in the 80s/90s as they sold 30 million posters of numerous hall-of-fame professional...