Pros & Content-logo

Pros & Content

Arts & Culture Podcasts >

Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.

Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
More Information

Location:

United States

Description:

Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.

Twitter:

@KnotchInc

Language:

English


Episodes

Suzanne Kounkel (CMO of Deloitte US)

12/4/2019
More
Content marketing serves different industries in different ways. Suzanne Kounkel brings her one-of-a-kind perspective to explain content's importance and resonance in the B2B space. As the CMO of Deloitte US, Suzanne oversees both marketing and sales (departments that are not frequently integrated quite so closely) for their consulting, tax, audit and advisory services. Together with Anda Gansca (CEO of Knotch), they investigate how content proves the value of a complicated product set, in...

Duration:00:20:04

David Lang (CCO of Mindshare)

11/26/2019
More
David Lang joins the podcast to provide his experience with content and the perspective of a media agency. As Chief Content Officer of Mindshare, David pushes the boundaries of media and content - he's built a Content Studio, created 800 projects for dozens of brands, and has been recognized as an unparalleled leader in the industry. Together, he and Anda Gansca (CEO of Knotch) explore how to make content and how to make it work.

Duration:00:34:31

Kevin Thompson (CMO of Sotheby's International Realty)

11/20/2019
More
Sotheby's International Realty is one of the few global real estate brands in the world, and it's undoubtedly the one with the strongest brand name. As CMO, Kevin Thompson is focused on audiences who genuinely aspire to transact with the brand. But it wasn't always his path. His career has spanned education, retail, and real estate. He's pursued a path of entrepreneurship and the desire to deeply understand the customers he interacts with, no matter the industry. It's that drive that...

Duration:00:40:41

Kristin Lemkau (CMO of JP Morgan Chase)

11/13/2019
More
Kristin Lemkau knows how to be a CMO. She’s been JP Morgan Chase’s for 6 years, well past the average CMO tenure - and it’s because she’s so damn effective. Listen as she speaks with host, Anda Gansca (CEO, Knotch), about content marketing, building out her marketing organization, and the future of the industry on the very first episode of the Pros & Content podcast. Recorded live at the 2019 Pros & Content Conference

Duration:00:40:25

Pros & Content Trailer

8/27/2019
More
The Pros and Content podcast is coming soon. Visit prosandcontentpodcast.com for more information.

Duration:00:01:25