Agency Trailblazer Podcast - The web design podcast-logo

Agency Trailblazer Podcast - The web design podcast

Arts & Culture Podcasts

Learn how to build a successful web design business. All our content is based around the 5 pillars of agency transformation. This podcast is proudly sponsored by Cloudways. See for privacy and opt-out information.

Learn how to build a successful web design business. All our content is based around the 5 pillars of agency transformation. This podcast is proudly sponsored by Cloudways. See for privacy and opt-out information.


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Learn how to build a successful web design business. All our content is based around the 5 pillars of agency transformation. This podcast is proudly sponsored by Cloudways. See for privacy and opt-out information.




294 - Focus on what you are good at - Marcy Karpowitz

During the hard times, as a business owner the temptation is to chase something new. New tech, new business ideas, new markets and more. During the 2020 global pandemic, Marcy Karpowitz was able to double down and make what she does best work in significantly different times. Full show notes -


#293 - How to be productive during lockdown - Lee Matthew Jackson

For those folks used to the office environment, life has been turned upside down. No take out coffee, no chatting at the water cooler, no podcast on the commute and no cheesy banter being thrown across the room. Seeing the virtual head and shoulders of those you've grown close to over the years is not the same as being together. Here in the UK we are going through our second nationwide lockdown. I'll be honest with you... I am finding this one really difficult. I miss my team and getting...


#292 - How to start a web design business - Lee Matthew Jackson

You might be doing it all wrong! Hear me out. Did your design hobby become a business because people started offering you money for your services? This is how many web design agencies were born, including my own and that is where the problem begins. In this episode I will share with you some essentials for starting right. Set up your web design business for success with firm a foundation and with a clear strategy Full show notes -...


#291 - How to set boundaries (and why it is important) - Lee Matthew Jackson

Have you found yourself responding to emails late at night before bed? Do clients email you at the weekend expecting results first thing Monday? If these or similar scenarios ring true, then you have a boundary issue that could be affecting your health, your business, and your family life. Full show notes:


#290 - Own your market (and how to find it) - Brent Weaver

With times changing so significantly in 2020 and beyond, how can you build a business that owns its market? How do you discover the right market? How can you stand out and become an authority in your industry? These are all questions our wonderful returning guest, Brent Weaver tackles as we discuss us brand-new book "Get rich in the deep end". Full show notes:


#289 - Are you wasting time on social media? - Lee Matthew Jackson

Over the last five years we've grown a huge content library and spend countless hours writing, recording and showing up online. When it came to growing the team to help us support all that we do we suddenly realised that we had no measurement for success. How could we employ somebody when we'd have no way of measuring their effectiveness. Full show notes:


#288 - Discover what makes your agency different - Yash Shah

With so many web agencies, what makes you unique? What is it about your business that would attract clients to you rather than the competition? Like me you may have discovered that competing on price or extra services is not compelling enough to attract the right customers. Whilst the answer may be to create customer avatars and niche down, how does that work in the real world? Full show notes -


#287 - How to manage client expectations - Lee Matthew Jackson

So often our clients expect the world from us. Over time a line can be crossed and you find yourself at the beck and call providing help and support for things that are far outside your remit. What's worse is you may even be doing this free of charge in order to keep your client happy. Full show notes -


#286 - How I discovered my niches (Story time) - Lee Matthew Jackson

Your niche is not always obvious and it can take time to develop the experience, understanding and passion for a particular demographic. I share with you two occasions where I discovered my niche and how. Full show notes:


#285 - Getting the most from an online event - Jan Koch

With so many online events popping up, we have so much choice. How do we select the right events to attend and how do we ensure we get the most from them? Jan has been arranging online summits for many years and shares practical advice for getting the most out of attending an online event. He also deep dives into his own processes for planning an online summit. Full show notes:


#284 - How to stop working for free - Lee Matthew Jackson

There are many ways you may be working for free. Some are by choice, others are not so obvious. In this episode we explore ways you could be devaluing your service and missing out on opportunities to charge for your expertise. Full show notes:


#283 - Do you really need more leads? - Lee Matthew Jackson

"How do I generate more leads"? This is a common question in our community. In most circumstances I'd suggest you don't need more leads, you need better leads and a better nurture and conversion process. Full show notes:


#282 - Fake it till you make it? - Lee Matthew Jackson

You've heard the phrase "fake it till you make it"? Many agencies take this and feel they have to project an image of a large, vibrant, successful and global business that is going places. Others in the agency space try to establish themselves as authorities whilst they are struggling with the very things they teach. Full show notes:


#281 - Managing debt in your agency - Lee Matthew Jackson

Back in the late 00s, my agency at the time was struggling through the global recession. Our model included print management which would leave us responsible for paying printers long before our clients paid their final invoices. Throw into the mix clients disappearing, staff cost, rent, rates etc and you can see how quickly debt can form in your business. Full show notes:


#280 - How to build your audience (and why you need to) - Lee Matthew Jackson

In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content. As you build your platform and attract your ideal customers (your audience) you will find you begin to generate leads to your services and sales to your products. Full show notes:


#279 - What would you do differently? - Lee Matthew Jackson

If you had to start your business from scratch, what would you do differently? What would you do again that worked? Having been in business you will have learned what works and what doesn't. These are valuable lessons that we can apply to an imaginary fresh start. Let's go on a journey of starting our business from scratch and see if there is anything from it you can use to make change in your business today.


#278 - Signs you should slow down (And how to do it) - Lee Matthew Jackson

I have burned out multiple times running my agencies. Why? Because I ignored the signs and kept pushing forward. I put deadlines, clients and my own pride before my health and mental well-being. Full show notes:


#277 - How to filter potential clients - Cathy Wassell

When a new lead comes into your agency it is important to ensure the client has everything in place they need for you to be able to help them. Not every client will be a right fit and it's better to discover this before a project kicks off than when it is too late. Cathy Wassell joins us to share her process for filtering through potential clients. Full show notes -


#276 - Building an agency your own way - Grant O'Neill

There is a lot of advice out there from experts in the field. Whilst all have merit, there is something to be said for finding what works for you and pursuing it. Grant shares how he developed a way of growing his agency using partnerships and referrals. Instead of having to attend industry events, build a personal brand or attend multiple networking meetings, he found a system that worked for him. Full show notes:


#275 - How I landed my first client - Lee Matthew Jackson

As a teenager, I knew I wanted to be in business. My world was very small being the small UK town I live in so my game plan was to serve my local community as a web designer. Full show notes: